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Consumer showrooming: Value co-destruction

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  • Daunt, Kate L.
  • Harris, Lloyd C.

Abstract

This research employs value co-destruction as a theoretical lens to investigate the antecedents of consumer showrooming behavior. Drawing on relevant literature, a research model specifying showrooming dynamics from the consumer's perspective is conceptualized and empirically tested.

Suggested Citation

  • Daunt, Kate L. & Harris, Lloyd C., 2017. "Consumer showrooming: Value co-destruction," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 166-176.
    • Handle: RePEc:eee:joreco:v:38:y:2017:i:c:p:166-176
    DOI: 10.1016/j.jretconser.2017.05.013
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    References listed on IDEAS

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