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Store within a store: Matched versus mismatched image perceptions

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  • Banerjee, Abhijit
  • Drollinger, Tanya

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  • Banerjee, Abhijit & Drollinger, Tanya, 2017. "Store within a store: Matched versus mismatched image perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 53-61.
    • Handle: RePEc:eee:joreco:v:36:y:2017:i:c:p:53-61
    DOI: 10.1016/j.jretconser.2017.01.002
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    References listed on IDEAS

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    1. Rayburn, Steven W. & Voss, Kevin E., 2013. "A model of consumer's retail atmosphere perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 20(4), pages 400-407.
    2. Hildebrandt, Lutz, 1988. "Store image and the prediction of performance in retailing," Journal of Business Research, Elsevier, vol. 17(1), pages 91-100, August.
    3. Netemeyer, Richard G. & Heilman, Carrie M. & Maxham, James G., 2012. "The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending," Journal of Retailing, Elsevier, vol. 88(4), pages 462-475.
    4. Sirgy, M. Joseph & Grewal, Dhruv & Mangleburg, Tamara, 2000. "Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda," Journal of Business Research, Elsevier, vol. 49(2), pages 127-138, August.
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    Cited by:

    1. Badrinarayanan, Vishag & Becerra, Enrique P., 2019. "Antecedents and consequences of shoppers' attitude toward branded store-within-stores: An exploratory framework," Journal of Business Research, Elsevier, vol. 105(C), pages 189-200.
    2. Rosado-Serrano, Alexander & Navarro-García, Antonio, 2023. "Alternative modes of entry in franchising," Journal of Business Research, Elsevier, vol. 157(C).
    3. Mitchell, Vincent Wayne & Balabanis, George, 2021. "The role of brand strength, type, image and product-category fit in retail brand collaborations," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    4. de Cosmo, Lucrezia Maria & Piper, Luigi & Nataraajan, Rajan & Petruzzellis, Luca, 2022. "The effects of circular format on store patronage: An Italian perspective," Journal of Business Research, Elsevier, vol. 140(C), pages 430-438.
    5. Ketron, Seth & Spears, Nancy, 2020. "Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).

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