IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v177y2024ics0148296324001218.html
   My bibliography  Save this article

How reaching numerical roundness on subgoals affects the completion of superordinate goals

Author

Listed:
  • Ozcan, Timucin
  • Hair, Michael
  • Gunasti, Kunter

Abstract

This research shows that consumers who achieve numerically round subgoals perceive a higher chance of accomplishing their superordinate goals compared to those who achieve numerically non-round subgoals. This effect is mediated by the shifts in motivation to accomplish superordinate goals. First, a pilot test presents preliminary evidence from a large secondary dataset of runners’ timings in a 10 k race. Then, the effect is tested in a series of scenario-based experiments by manipulating the round vs. non-round subgoals in a variety of contexts, such as credit score, running, weight loss and loyalty programs. This is followed by a study employing a game setting where participants make guesses and earn (round vs. non-round) points. Next, a field experiment manipulates the grading method of student exams in an actual course to utilize round vs. non-round scales. Finally, a lab experiment demonstrates the moderating role of goal progress level.

Suggested Citation

  • Ozcan, Timucin & Hair, Michael & Gunasti, Kunter, 2024. "How reaching numerical roundness on subgoals affects the completion of superordinate goals," Journal of Business Research, Elsevier, vol. 177(C).
    • Handle: RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001218
    DOI: 10.1016/j.jbusres.2024.114617
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296324001218
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2024.114617?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:177:y:2024:i:c:s0148296324001218. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.