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Product quality and value from consumer perspective—An application to wooden products

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  • Toivonen, Ritva Marketta

Abstract

Product quality as perceived by consumers is studied with the use of empirical survey data on wooden flooring/panelling materials and on wooden furniture markets in Finland. The results indicate that consumers’ quality perceptions are consistent for the two product categories. Perceived product quality may be understood as a hierarchical structure, which consists of tangible and intangible dimensions, and is fairly consistent for different products. The most abstract dimensions are reflected in more specific sub-dimensions and product attributes. For consumers, the quality of the tangible product is more important than the quality of the product intangibles in the case of wooden products. Perceived product value is determined as customers’ judgement of the relationship between perceived product quality and price. It was also observed to be a two-dimensional structure with tangible and intangible dimensions. The observed dimensions of perceived product quality and value were logically linked.

Suggested Citation

  • Toivonen, Ritva Marketta, 2012. "Product quality and value from consumer perspective—An application to wooden products," Journal of Forest Economics, Elsevier, vol. 18(2), pages 157-173.
    • Handle: RePEc:eee:foreco:v:18:y:2012:i:2:p:157-173
    DOI: 10.1016/j.jfe.2011.12.004
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    References listed on IDEAS

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    1. Berry, Leonard L. & Zeithaml, Valarie A. & Parasuraman, A., 1985. "Quality counts in services, too," Business Horizons, Elsevier, vol. 28(3), pages 44-52.
    2. Shetty, Y. K., 1987. "Product quality and competitive strategy," Business Horizons, Elsevier, vol. 30(3), pages 46-52.
    3. Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Burhan & Udisubakti Ciptomulyono & Moses Laksono Singgih & Imam Baihaqi, 2021. "Sustainable Business Model Innovations in the Value Uncaptured Manufacturing Industry: Fitting Gains—Gain Creators," Sustainability, MDPI, vol. 13(10), pages 1-23, May.
    2. Toivonen, R. & Toppinen, A. & Valkeapaa, A. & Ramo, A.K., 23. "Consumer perceptions on responsibility of wood product suppliers in Finland," Scandinavian Forest Economics: Proceedings of the Biennial Meeting of the Scandinavian Society of Forest Economics, Scandinavian Society of Forest Economics, issue 44, May.
    3. Makkonen, Marika & Sundqvist-Andberg, Henna, 2017. "Customer value creation in B2B relationships: Sawn timber value chain perspective," Journal of Forest Economics, Elsevier, vol. 29(PB), pages 94-106.
    4. Toppinen, Anne & Röhr, Axel & Pätäri, Satu & Lähtinen, Katja & Toivonen, Ritva, 2018. "The future of wooden multistory construction in the forest bioeconomy – A Delphi study from Finland and Sweden," Journal of Forest Economics, Elsevier, vol. 31(C), pages 3-10.
    5. Wan, Minli & Toppinen, Anne, 2016. "Effects of perceived product quality and Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences for children's furniture in China," Journal of Forest Economics, Elsevier, vol. 22(C), pages 52-67.
    6. Wan, M. & Toppinen, A. & Chen, J., 2014. "Consumers’ environmental awareness towards children’s furniture in Shanghai and Shenzhen, China," 2014, Number 45, May 22-24, 2014, Uppsala, Sweden, Scandinavian Forest Economics: Proceedings of the Biennial Meeting of the Scandinavian Society of Forest Economics, vol. 2014(45), pages 1-9, December.

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    More about this item

    Keywords

    Perceived product quality; Quality dimensions; Perceived product value; Consumers; Wooden furniture; Wooden flooring and panelling products;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q23 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Forestry

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