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The promotion strategies and dynamic evaluation model of exhibition-driven sustainable tourism based on previous/prospective tourist satisfaction after COVID-19

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  • Cai, Gangwei
  • Xu, Binyan
  • Lu, Feidong
  • Lu, Ye

Abstract

After COVID-19, all art exhibitions in 2020 were forced to close and postponed until 2021 in Japan. The current paper studies the dynamic evaluation model and exhibition-driven event tourism promotion strategies based on previous/prospective tourist satisfaction surveys. Echigo-Tsumari Art Triennale (ETAT) was selected for the evaluation case. A new methodology, prospective-importance previous-performance analysis (PIPPA), was used for the previous tourist satisfaction questionnaire survey (by term frequency-inverse document frequency (TF-IDF)) and prospective tourist satisfaction questionnaire survey for the restart. It is an attempt not only for ETAT 2021 but also a sample for the others (hundreds of art exhibitions) in Japan and other countries.

Suggested Citation

  • Cai, Gangwei & Xu, Binyan & Lu, Feidong & Lu, Ye, 2023. "The promotion strategies and dynamic evaluation model of exhibition-driven sustainable tourism based on previous/prospective tourist satisfaction after COVID-19," Evaluation and Program Planning, Elsevier, vol. 101(C).
    • Handle: RePEc:eee:epplan:v:101:y:2023:i:c:s0149718923001325
    DOI: 10.1016/j.evalprogplan.2023.102355
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