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Using choice experiments to improve equity in access to socially marketed HIV prevention products

Author

Listed:
  • Terris-Prestholt, Fern
  • Mulatu, Abay
  • Quaife, Matthew
  • Gafos, Mitzy
  • Medley, Graham F.
  • MacPhail, Catherine
  • Hanson, Kara

Abstract

Designing strategies to introduce new HIV prevention technologies requires balancing equitable access with sustainable distribution, particularly in resource constrained settings with high HIV prevalence. This paper explores how knowledge of preference heterogeneity can guide the equitable targeting of HIV prevention products using differentiated advertising and product placement to balance increased access with sustainability.

Suggested Citation

  • Terris-Prestholt, Fern & Mulatu, Abay & Quaife, Matthew & Gafos, Mitzy & Medley, Graham F. & MacPhail, Catherine & Hanson, Kara, 2021. "Using choice experiments to improve equity in access to socially marketed HIV prevention products," Journal of choice modelling, Elsevier, vol. 41(C).
    • Handle: RePEc:eee:eejocm:v:41:y:2021:i:c:s175553452100052x
    DOI: 10.1016/j.jocm.2021.100319
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    References listed on IDEAS

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