IDEAS home Printed from https://ideas.repec.org/a/eee/ecolec/v177y2020ics0921800919310444.html
   My bibliography  Save this article

Nudging Acceptability for Wood Ash Recycling in Forests: A Choice Experiment

Author

Listed:
  • Ouvrard, Benjamin
  • Abildtrup, Jens
  • Stenger, Anne

Abstract

In this paper, our objective is to assess the general French population's acceptability of application of wood ash in forests, a measure currently not allowed but under consideration by the government. The main originality of our approach is that we test how a nudge can be used as an instrument to increase social acceptability, conveying objective information regarding ash recycling. Furthermore, although we do not consider it as a welfare measure, we show how the estimation of the willingness-to-pay can be considered as a complement to the more traditional social acceptability measure. Three nudges were introduced as three treatments in a discrete choice experiment. In the first treatment, the options with wood ash application were highlighted to indicate to the respondents that they corresponded to pro-environmental measures (positive framing). In the second treatment, we changed the wording of the two non-status quo options to highlight the recycling aspect of wood ash application. In the last treatment, we adopted a productive wording to highlight the fact that wood ash application increases wood production. Treatments, in particular positive framing and productive wording, influence the willingness-to-pay but depend on the attitudes of the respondents.

Suggested Citation

  • Ouvrard, Benjamin & Abildtrup, Jens & Stenger, Anne, 2020. "Nudging Acceptability for Wood Ash Recycling in Forests: A Choice Experiment," Ecological Economics, Elsevier, vol. 177(C).
  • Handle: RePEc:eee:ecolec:v:177:y:2020:i:c:s0921800919310444
    DOI: 10.1016/j.ecolecon.2020.106748
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0921800919310444
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.ecolecon.2020.106748?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    References listed on IDEAS

    as
    1. Laure Kuhfuss & Raphaële Préget & Sophie Thoyer & Nick Hanley, 2016. "Nudging farmers to enrol land into agri-environmental schemes: the role of a collective bonus," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 43(4), pages 609-636.
    2. Milan Ščasný & Iva Zvěřinová & Mikolaj Czajkowski & Eva Kyselá & Katarzyna Zagórska, 2017. "Public acceptability of climate change mitigation policies: a discrete choice experiment," Climate Policy, Taylor & Francis Journals, vol. 17(0), pages 111-130, June.
    3. Robert J. Johnston & Kevin J. Boyle & Wiktor (Vic) Adamowicz & Jeff Bennett & Roy Brouwer & Trudy Ann Cameron & W. Michael Hanemann & Nick Hanley & Mandy Ryan & Riccardo Scarpa & Roger Tourangeau & Ch, 2017. "Contemporary Guidance for Stated Preference Studies," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 4(2), pages 319-405.
    4. Löfgren, Åsa & Martinsson, Peter & Hennlock, Magnus & Sterner, Thomas, 2012. "Are experienced people affected by a pre-set default option—Results from a field experiment," Journal of Environmental Economics and Management, Elsevier, vol. 63(1), pages 66-72.
    5. Egebark, Johan & Ekström, Mathias, 2016. "Can indifference make the world greener?," Journal of Environmental Economics and Management, Elsevier, vol. 76(C), pages 1-13.
    6. Kelley Myers & George Parsons & Kenneth Train, 2017. "Inadequate response to frequency of payments in contingent valuation of environmental goods," Chapters, in: Daniel McFadden & Kenneth Train (ed.), Contingent Valuation of Environmental Goods, chapter 3, pages 43-57, Edward Elgar Publishing.
    7. van Rijnsoever, Frank J. & van Mossel, Allard & Broecks, Kevin P.F., 2015. "Public acceptance of energy technologies: The effects of labeling, time, and heterogeneity in a discrete choice experiment," Renewable and Sustainable Energy Reviews, Elsevier, vol. 45(C), pages 817-829.
    8. Fitalew Agimass Taye & Suzanne Elizabeth Vedel & Jette Bredahl Jacobsen, 2018. "Accounting for environmental attitude to explain variations in willingness to pay for forest ecosystem services using the new environmental paradigm," Journal of Environmental Economics and Policy, Taylor & Francis Journals, vol. 7(4), pages 420-440, October.
    9. LaRiviere, Jacob & Czajkowski, Mikołaj & Hanley, Nick & Aanesen, Margrethe & Falk-Petersen, Jannike & Tinch, Dugald, 2014. "The value of familiarity: Effects of knowledge and objective signals on willingness to pay for a public good," Journal of Environmental Economics and Management, Elsevier, vol. 68(2), pages 376-389.
    10. Kevin J. Boyle, 1989. "Commodity Specification and the Framing of Contingent-Valuation Questions," Land Economics, University of Wisconsin Press, vol. 65(1), pages 57-63.
    11. repec:cup:judgdm:v:11:y:2016:i:1:p:62-74 is not listed on IDEAS
    12. Wustenhagen, Rolf & Wolsink, Maarten & Burer, Mary Jean, 2007. "Social acceptance of renewable energy innovation: An introduction to the concept," Energy Policy, Elsevier, vol. 35(5), pages 2683-2691, May.
    13. John C. Bergstrom & John R. Stoll & Alan Randall, 1989. "Information Effects in Contingent Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(3), pages 685-691.
    14. Grilli, Gianluca & Notaro, Sandra & Campbell, Danny, 2018. "Including Value Orientations in Choice Models to Estimate Benefits of Wildlife Management Policies," Ecological Economics, Elsevier, vol. 151(C), pages 70-81.
    15. LaRiviere, Jacob & Czajkowski, Mikolaj & Hanley, Nick & Aanesen, Margrethe & Falk-Peterson, Jannike & Tinch, Dugald, 2014. "Effects of Experience, Knowledge and Signals on Willingness to Pay for a Public Good," SIRE Discussion Papers 2014-008, Scottish Institute for Research in Economics (SIRE).
    16. Egan, Kevin J. & Corrigan, Jay R. & Dwyer, Daryl F., 2015. "Three reasons to use annual payments in contingent valuation surveys: Convergent validity, discount rates, and mental accounting," Journal of Environmental Economics and Management, Elsevier, vol. 72(C), pages 123-136.
    17. Benjamin Ouvrard & Jens Abildtrup & Goran Bostedt & Anne Stenger-Letheux, 2019. "Determinants of forest owners attitudes towards wood ash recycling in Sweden - Can the nutrient cycle be closed?," Post-Print hal-02310106, HAL.
    18. Riccardo Scarpa & Danny Campbell & W. George Hutchinson, 2007. "Benefit Estimates for Landscape Improvements: Sequential Bayesian Design and Respondents’ Rationality in a Choice Experiment," Land Economics, University of Wisconsin Press, vol. 83(4), pages 617-634.
    19. Dora L. Costa & Matthew E. Kahn, 2013. "Energy Conservation “Nudges” And Environmentalist Ideology: Evidence From A Randomized Residential Electricity Field Experiment," Journal of the European Economic Association, European Economic Association, vol. 11(3), pages 680-702, June.
    20. Daniel Kahneman, 2003. "Maps of Bounded Rationality: Psychology for Behavioral Economics," American Economic Review, American Economic Association, vol. 93(5), pages 1449-1475, December.
    21. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    22. David Klenert & Linus Mattauch & Emmanuel Combet & Ottmar Edenhofer & Cameron Hepburn & Ryan Rafaty & Nicholas Stern, 2018. "Making carbon pricing work for citizens," Nature Climate Change, Nature, vol. 8(8), pages 669-677, August.
    23. repec:cup:judgdm:v:11:y:2016:i:4:p:310-325 is not listed on IDEAS
    24. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
    25. Ouvrard, Benjamin & Abildtrup, Jens & Bostedt, Göran & Stenger, Anne, 2019. "Determinants of forest owners attitudes towards wood ash recycling in Sweden - Can the nutrient cycle be closed?," Ecological Economics, Elsevier, vol. 164(C), pages 1-1.
    26. Hess, Stephane & Palma, David, 2019. "Apollo: A flexible, powerful and customisable freeware package for choice model estimation and application," Journal of choice modelling, Elsevier, vol. 32(C), pages 1-1.
    27. Paul J. Ferraro & Michael K. Price, 2013. "Using Nonpecuniary Strategies to Influence Behavior: Evidence from a Large-Scale Field Experiment," The Review of Economics and Statistics, MIT Press, vol. 95(1), pages 64-73, March.
    28. Andrew Daly & Stephane Hess & Bhanu Patruni & Dimitris Potoglou & Charlene Rohr, 2012. "Using ordered attitudinal indicators in a latent variable choice model: a study of the impact of security on rail travel behaviour," Transportation, Springer, vol. 39(2), pages 267-297, March.
    29. Needham, Katherine & Czajkowski, Mikołaj & Hanley, Nick & LaRiviere, Jacob, 2018. "What is the causal impact of information and knowledge in stated preference studies?," Resource and Energy Economics, Elsevier, vol. 54(C), pages 69-89.
    30. Daniel McFadden & Kenneth Train (ed.), 2017. "Contingent Valuation of Environmental Goods," Books, Edward Elgar Publishing, number 17527.
    31. Maria Kamargianni & Moshe Ben-Akiva & Amalia Polydoropoulou, 2014. "Incorporating social interaction into hybrid choice models," Transportation, Springer, vol. 41(6), pages 1263-1285, November.
    32. Deroubaix, Jose-Frederic & Leveque, Francois, 2006. "The rise and fall of French Ecological Tax Reform: social acceptability versus political feasibility in the energy tax implementation process," Energy Policy, Elsevier, vol. 34(8), pages 940-949, May.
    33. Maya Abou-Zeid & Moshe Ben-Akiva, 2014. "Hybrid choice models," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 17, pages 383-412, Edward Elgar Publishing.
    34. Vij, Akshay & Walker, Joan L., 2016. "How, when and why integrated choice and latent variable models are latently useful," Transportation Research Part B: Methodological, Elsevier, vol. 90(C), pages 192-217.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Frings, Oliver & Abildtrup, Jens & Montagné-Huck, Claire & Gorel, Salomé & Stenger, Anne, 2023. "Do individual PES buyers care about additionality and free-riding? A choice experiment," Ecological Economics, Elsevier, vol. 213(C).
    2. Houman Hashemzadeh & Alireza Karbasi & Hosein Mohammadi & Ali Firoozzare & Flavio Boccia, 2022. "Investigating the Effect of Nudges on Consumers’ Willingness to Pay for Genetically Modified Corn Oil," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    3. Attallah, May & Abildtrup, Jens & Stenger, Anne, 2022. "Non-monetary incentives for sustainable biomass harvest: An experimental approach," Resource and Energy Economics, Elsevier, vol. 69(C).
    4. Andersson, Henrik & Ouvrard, Benjamin, 2023. "Priming and the Value of a Statistical Life: A Cross Country Comparison," TSE Working Papers 23-1439, Toulouse School of Economics (TSE).
    5. Gutierrez-Castillo, Ana & Penn, Jerrod & Tanger, Shaun & Blazier, Michael A., 2022. "Conservation easement landowners' willingness to accept for forest thinning and the impact of information," Forest Policy and Economics, Elsevier, vol. 135(C).
    6. Bastola, Sapana & Penn, Jerrod & Blazier, Michael, 2022. "Assessing Hypothetical Bias in Nudging: Willingness to Pay for Consultation towards Improved Forest Management," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322477, Agricultural and Applied Economics Association.
    7. Heesun Lim & Chang-Deuk Eom & Byeong-il Ahn, 2021. "Estimation of the Values of Wooden Materials in Urban Regeneration: The Case of Seoullo in Korea," Sustainability, MDPI, vol. 13(17), pages 1-15, September.
    8. Andersson, Henrik & Ouvrard, Benjamin, 2023. "Priming and the value of a statistical life: A cross country comparison," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 104(C).
    9. Benjamin Ouvrard & Raphaële Préget & Arnaud Reynaud & Laetitia Tuffery, 2020. "Nudging and Subsidizing Farmers to Foster Smart Water Meter Adoption," Working Papers hal-02958784, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Riegel, Simone & Kuhfuss, Laure & Stojanovic, Timothy, 2023. "Nature-based solutions for climate change mitigation: Assessing the Scottish Public's preferences for saltmarsh carbon storage," Ecological Economics, Elsevier, vol. 211(C).
    2. Benjamin Ouvrard & Raphaële Préget & Arnaud Reynaud & Laetitia Tuffery, 2020. "Nudging and Subsidizing Farmers to Foster Smart Water Meter Adoption," Working Papers hal-02958784, HAL.
    3. Robert J. Johnston & Kevin J. Boyle & Wiktor (Vic) Adamowicz & Jeff Bennett & Roy Brouwer & Trudy Ann Cameron & W. Michael Hanemann & Nick Hanley & Mandy Ryan & Riccardo Scarpa & Roger Tourangeau & Ch, 2017. "Contemporary Guidance for Stated Preference Studies," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 4(2), pages 319-405.
    4. Kurz, Verena, 2018. "Nudging to reduce meat consumption: Immediate and persistent effects of an intervention at a university restaurant," Journal of Environmental Economics and Management, Elsevier, vol. 90(C), pages 317-341.
    5. Kurz, Verena, 2017. "Nudging to reduce meat consumption: Immediate and persistent effects of an intervention at a university restaurant," Working Papers in Economics 712, University of Gothenburg, Department of Economics.
    6. Benjamin Ouvrard & Anne Stenger, 2017. "Nudging with heterogeneity in terms of environmental sensitivity : a public goods experiment in networks," Working Papers of BETA 2017-36, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    7. Czajkowski, Mikołaj & Zagórska, Katarzyna & Letki, Natalia & Tryjanowski, Piotr & Wąs, Adam, 2021. "Drivers of farmers’ willingness to adopt extensive farming practices in a globally important bird area," Land Use Policy, Elsevier, vol. 107(C).
    8. Jacob LaRiviere & Mikolaj Czajkowski & Nick Hanley & Katherine Simpson, 2016. "What is the Causal Impact of Knowledge on Preferences in Stated Preference Studies?," Working Papers 2016-12, Faculty of Economic Sciences, University of Warsaw.
    9. Löfgren, Åsa & Nordblom, Katarina, 2020. "A theoretical framework of decision making explaining the mechanisms of nudging," Journal of Economic Behavior & Organization, Elsevier, vol. 174(C), pages 1-12.
    10. Andor, Mark A. & Fels, Katja M., 2018. "Behavioral Economics and Energy Conservation – A Systematic Review of Non-price Interventions and Their Causal Effects," Ecological Economics, Elsevier, vol. 148(C), pages 178-210.
    11. John A. List & Robert D. Metcalfe & Michael K. Price & Florian Rundhammer, 2017. "Harnessing Policy Complementarities to Conserve Energy: Evidence from a Natural Field Experiment," Experimental Economics Center Working Paper Series 2017-05, Experimental Economics Center, Andrew Young School of Policy Studies, Georgia State University.
    12. Schubert, Christian, 2017. "Green nudges: Do they work? Are they ethical?," Ecological Economics, Elsevier, vol. 132(C), pages 329-342.
    13. Boun My, Kene & Ouvrard, Benjamin, 2019. "Nudge and tax in an environmental public goods experiment: Does environmental sensitivity matter?," Resource and Energy Economics, Elsevier, vol. 55(C), pages 24-48.
    14. Faccioli, Michela & Czajkowski, Mikołaj & Glenk, Klaus & Martin-Ortega, Julia, 2020. "Environmental attitudes and place identity as determinants of preferences for ecosystem services," Ecological Economics, Elsevier, vol. 174(C).
    15. Werner, Peter & Riedl, Arno, 2018. "The role of experiments for policy design," Research Memorandum 022, Maastricht University, Graduate School of Business and Economics (GSBE).
    16. Jessoe, Katrina & Lade, Gabriel E. & Loge, Frank & Spang, Edward, 2021. "Residential water conservation during drought: Experimental evidence from three behavioral interventions," Journal of Environmental Economics and Management, Elsevier, vol. 110(C).
    17. Brown, Joe & Hamoudi, Amar & Jeuland, Marc & Turrini, Gina, 2017. "Seeing, believing, and behaving: Heterogeneous effects of an information intervention on household water treatment," Journal of Environmental Economics and Management, Elsevier, vol. 86(C), pages 141-159.
    18. Falk, Armin & Boneva, Teodora & Chopra, Felix, 2021. "Fighting Climate Change: the Role of Norms, Preferences, and Moral Values," CEPR Discussion Papers 16343, C.E.P.R. Discussion Papers.
    19. Bernadeta Gołębiowska & Anna Bartczak & Mikołaj Czajkowski, 2020. "Energy Demand Management and Social Norms," Energies, MDPI, vol. 13(15), pages 1-20, July.
    20. Cattaneo, Cristina & D’Adda, Giovanna & Tavoni, Massimo & Bonan, Jacopo, 2019. "Can We Make Social Information Programs More Effective? The Role of Identity and Values," RFF Working Paper Series 19-21, Resources for the Future.

    More about this item

    Keywords

    Choice experiment; Environmental sensitivity; Nudge; Social acceptability; Wood ash;
    All these keywords.

    JEL classification:

    • C24 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Truncated and Censored Models; Switching Regression Models; Threshold Regression Models
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ecolec:v:177:y:2020:i:c:s0921800919310444. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/ecolecon .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.