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Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates

Author

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  • Boris Hajoš

Abstract

The main research question was to what extent are employers satisfied with students’ education in public relations (PR), which they rated with average grade. The professional knowledge formally taught at universities is not a crucial factor for getting a job in public relations in Croatia.

Suggested Citation

  • Boris Hajoš, 2019. "Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates," Journal of Innovative Business and Management, DOBA Faculty, vol. 11(1).
    • Handle: RePEc:dob:journl:v:11:y:2019:i:1:a:7
    DOI: 10.32015/JIMB/2019-11-1-7
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    More about this item

    Keywords

    public relations; employers perceptions; knowledge and skills; universities;
    All these keywords.

    JEL classification:

    • I29 - Health, Education, and Welfare - - Education - - - Other

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