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The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)

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  • Angel Stoykov

    (UNWE)

Abstract

This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how internet platforms are becoming an invariable part of the user's daily life. The main trends showing the place and role of social networks such as advertising tools in the tourism industry are revealed. It also examines their impact on the end user, tourist preferences, how they change and comply with new understandings. Two hypotheses are put forward for proof. In the course of the research, the following scientific methods were used: analysis, synthesis, graphical and systems approach.

Suggested Citation

  • Angel Stoykov, 2023. "The Influence Of Social Media On Advertising Tourism Services (In The Example Of Bulgaria)," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 1 Year 20, pages 64-80.
    • Handle: RePEc:dat:bmngmt:y:2023:i:1:p:64-80
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    File URL: http://hdl.handle.net/10610/4726
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    References listed on IDEAS

    as
    1. Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
    2. Xiang, Zheng & Magnini, Vincent P. & Fesenmaier, Daniel R., 2015. "Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 244-249.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    tourism; social media; impact; trends; digitalization; sustainability;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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