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Correlation, Causation, and Smoking Initiation among Youths

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  • GOLDBERG, MARVIN E.

Abstract

Expanded consideration of a variety of concepts and methods, from associative learning to econometrics, lends further support to the accumulated consensus that tobacco advertising plays a role, with other factors, in inducing young people to smoke. A point by point rebuttal of issues raised by both Reitter (JAR 43, 1 [2003]: 12–13) and Taylor and Bonner (this issue) makes the case that tobacco advertising is not an exception to the rule: advertising works and it works in part by building primary demand. On a broader, more paradigmatic note, the role of correlation and causation are discussed within a convergence or triangulation framework.

Suggested Citation

  • Goldberg, Marvin E., 2003. "Correlation, Causation, and Smoking Initiation among Youths," Journal of Advertising Research, Cambridge University Press, vol. 43(4), pages 431-440, December.
    • Handle: RePEc:cup:jadres:v:43:y:2003:i:04:p:431-440_03
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    Cited by:

    1. Sameem, Sediq, 2020. "Are U.S. lung cancer mortality rates converging?," The Quarterly Review of Economics and Finance, Elsevier, vol. 76(C), pages 190-197.
    2. Capella, Michael L. & Webster, Cynthia & Kinard, Brian R., 2011. "A review of the effect of cigarette advertising," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 269-279.

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