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Orientación emprendedora y desempeno innovador en mipymes. El rol moderador de la orientación estratégica

Author

Listed:
  • Manrique Hernández-Ramírez
  • Ronald Mora-Esquivel
  • Juan Carlos Leiva

Abstract

El objetivo del presente estudio fue medir si el efecto de la orientación emprendedora en el desempeno innovador está moderado por el tipo de orientación estratégica que siguen las mipymes. Para ello, se estimó un modelo de regresión jerárquica secuencial. Los resultados mostraron que, en mipymes que brindan atención a tendencias del entorno, aprovechan oportunidades de mercado y productos y tienen mayor flexibilidad operativa (prospectoras), el efecto positivo de la orientación emprendedora en el desempeno innovador resultó ser mayor que en aquellas mipymes orientadas a la eficiencia operativa, al control de costos y al mantenimiento de la cartera de productos para sus clientes (defensoras).

Suggested Citation

  • Manrique Hernández-Ramírez & Ronald Mora-Esquivel & Juan Carlos Leiva, 2022. "Orientación emprendedora y desempeno innovador en mipymes. El rol moderador de la orientación estratégica," Estudios Gerenciales, Universidad Icesi, vol. 38(162), pages 95-108, March.
  • Handle: RePEc:col:000129:020065
    DOI: 10.18046/j.estger.2022.162.4519
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    More about this item

    Keywords

    orientación emprendedora; orientación estratégica; desempeño innovador; mipymes; efecto de interacción;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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