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Familiaridad con los destinos turísticos. Rol de la percepción de beneficios

Author

Listed:
  • Enrique Marinao Artigas
  • Eduardo Torres Moraga
  • Coro Chasco

Abstract

El objetivo de este estudio es probar si el beneficio simbólico obtenido por el turista es consecuencia del beneficio hedónico y funcional otorgado por el lugar; y probar si el destino turístico le es más familiar al turista a medida que mejora la percepción del beneficio simbólico obtenido en él. A través de un análisis factorial confirmatorio, se identificaron diferentes escalas que permitieran medir dichas relaciones. Se utilizó un muestreo no probabilístico por cuotas, en proporción a destinos turísticos visitados en Chile, seleccionándose una muestra de 750 turistas. Los resultados arrojaron evidencia que la familiaridad de un lugar está determinada por el beneficio simbólico, siendo este beneficio resultado de los beneficios hedónicos y funcionales obtenidos por el turista.

Suggested Citation

  • Enrique Marinao Artigas & Eduardo Torres Moraga & Coro Chasco, 2014. "Familiaridad con los destinos turísticos. Rol de la percepción de beneficios," Estudios Gerenciales, Universidad Icesi, July.
    • Handle: RePEc:col:000129:011985
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1811
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    More about this item

    Keywords

    Familiaridad; Beneficio funcional; Beneficio hedónico; Beneficio simbólico;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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