IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2014i4p4754.html
   My bibliography  Save this article

The Adoption Of Market Orientation In Higher Education Institutions: Approaches, Antecedents And Consequences

Author

Listed:
  • Amalia DUTU

    (University of Pitesti)

  • Bogdan GEORGESCU

    (University of Pitesti)

  • Mihaela DIACONU

    (University of Pitesti)

Abstract

During the last few years, the entire business environment has changed, being characterized by volatility and discontinuities. Change has become so intense that companies have lost, on a large extent, their visibility and the strategic planning capacity. In order to operate in such a dynamic environment, companies should be flexible in the strategical, organizational and operational points of view. The higher education institutions are not an exception. Universities have to cope with this change. In this context, the adoption of market orientation approach and principles, which is a business’s concept and practice, may lead to a sustainable development and a higher adaptation capacity to change. Thus, the purpose of this study is to emphasise the approach of market orientation concept in the particular context of higher education institutions and to display some general factors that can intensify or inhibit the market orientation adoption, labelled as antecedents, but also the consequences of market orientation implementation.

Suggested Citation

  • Amalia DUTU & Bogdan GEORGESCU & Mihaela DIACONU, 2014. "The Adoption Of Market Orientation In Higher Education Institutions: Approaches, Antecedents And Consequences," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 47-54, July.
    • Handle: RePEc:cmj:seapas:y:2014:i:4:p:4754
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_4_4.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    GDP; Market orientation; Higher education institutions; Approaches; Antecedents;
    All these keywords.

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2014:i:4:p:4754. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.