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Le rôle de la relation de clientèle comme barrière à l'entrée sur les marchés bancaires

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  • Laurent Weill

Abstract

This paper aims at providing theoretical foundations to the role of customer relationship as a strategic barrier to entry on banking markets. A bank which grants a loan to a customer gains a comparative advantage in information on this customer as compared with competitors. This informational asymmetry gives to the bank a monopoly power on its customers: customer relationship acts as a ?switching cost? for the borrowers. We elaborate a model of strategic barriers to entry in which customer relationship allows the incumbent bank to prevent the entry of a more efficient bank. Classification JEL : D43, G21, L14

Suggested Citation

  • Laurent Weill, 2002. "Le rôle de la relation de clientèle comme barrière à l'entrée sur les marchés bancaires," Revue économique, Presses de Sciences-Po, vol. 53(2), pages 201-222.
    • Handle: RePEc:cai:recosp:reco_532_0201
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    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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