The Macro Environment and the Companies’ Economic, Social and Research – Development – Innovation Potential – Nowadays Key Elements, Perspectives and Challenges

The research paper titled “The macro environment and the companies’ economic, social and research – development – innovation potential – Nowadays key elements, perspectives and challenges” focuses on the companies’ economic, social and research – development – innovation potential in terms of the macro environment. Moreover, the study takes into considerations the nowadays key elements, perspectives and challenges concerning this subject. Furthermore, this approach is a theoretical one, chosen due to the necessity of presenting the essential macro environment’s elements influencing and affecting the companies’ economic, social, cultural, technical, political and legal evolution in the marketplace, while taking into consideration elements such as competitiveness, open market, consumers’ behaviour, needs, wishes and desires, infrastructure and research – development – innovation potential. In the introduction of this work the importance and the relevance of the study was addressed, as well as the reasoning for choosing the topic. In addition, a general framework was created, in order to justify the need of understanding in what manner the general macro environment factors influence the companies and their well-being and successful functioning in a region, or in a country, or continent and even world-wide. The literature review section presents the most relevant studies and ideas addressed on this topic as well as on connected and interrelated topics, in the attempt of finding new approaches and perspectives both for this work as well as for future works. The first part of the paper focuses upon the main characteristics of the key components of the macro environment, such as, the economic, socio-cultural, technologic, demographic, natural, political and legal elements. The second part of the scientific study tackles the aspects related to the companies’ potential, in terms of their economic, social and research – development – innovation perspectives. The conclusions, limitations as well as future implications section presents the basic ideas that result from this study, as well as the elements that could be improved or even further addressed into the near future.