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Strategy and Change

Author

Listed:
  • Professor Paul Marinescu

    (Faculty of Business and Administration - University of Bucharest, Romania)

  • Sorin-George Toma

    (Faculty of Business and Administration - University of Bucharest, Romania)

Abstract

In the age of uncertainty change represents one of the most important challenges for all types of organizations. Changeability constitutes today a key competitiveness factor for any company. The aim of our paper is to show that strategy and change are two related concepts in the business literature. The methodolog¬ical approach is literature review. As companies around the world are facing hyper-competition in all industries and markets, they often initiate strategic changes in order to improve their competitiveness.

Suggested Citation

  • Professor Paul Marinescu & Sorin-George Toma, 2015. "Strategy and Change," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 21(1), pages 145-150, May.
    • Handle: RePEc:but:manage:v:21:y:2015:i:1:p:145-150
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    Citations

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    Cited by:

    1. Stefan Catana & Sorin-George Toma, 2021. "Marketing Mix in Healthcare Services," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 485-489, August.
    2. Stefan-Alexandru CATANA & Sorin-George TOMA, 2022. "Basics Of Marketing Simulations ? Markstrat Simulator," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 224-229.
    3. Cristina Bolcaș & Vladimir-Codrin Ionescu, 2020. "Management’s attitude towards the crisis - a supporting factor for change and designing a strategic vision," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 32(1), pages 21-27, December.
    4. Andra Modreanu & Gabriela Nicoleta Andri?an, 2022. "Understanding Employees Needs Through Corporate Social Responsibility," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 118-126.
    5. Matveiciuc Igor, 2022. "The Relevance Of Organizational Culture On Human Resource Development: A Theoretical-Conceptual Approach," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 235-247, February.
    6. Sorin-George Toma & Stefan-Alexandru Catana & Catalin Gradinaru, 2022. "Competitive Business Strategies In Global Retailing: The Case Of Wal-Mart," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 106-112, February.
    7. Stefan-Alexandru Catana & Sorin-George Toma & Catalin Gradinaru, 2022. "Marketing Simulations In Business Education," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 201-205, February.
    8. Sorin-George Toma & Stefan Catana, 2021. "Linking Customer Experience With The Extended Marketing Mix," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 105-109, October.
    9. Gabriela Nicoleta Andri?an & Andra Modreanu, 2022. "Business Strategy: An Overview Of The Last Century," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 37-44.
    10. Loredana Nicoleta Zainea & Paul Marinescu & Dragos Tohanean, 2019. "Volunteering, A Key Factor to Increase the Employment Rate, in the European Context," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 30(1), pages 181-190, December.
    11. Andra Modreanu & Sorin-George Toma, 2023. "A Brief Analysis Of Social Media Brand Content And Strategy During The Covid-19 Pandemic," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 234-239, February.
    12. Sorin-George Toma & Stefan Catana, 2021. "Big Pharma, Big Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 677-683, August.
    13. Marius Savin & Cristina Veith, 2019. "Performant Management Through The Introduction of The Lean Six Sigma Methodology in the Hospitals In Romania Case Study Municipal Emergency Hospital Moinesti," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 30(1), pages 72-81, December.
    14. Modreanu Andra & Gabriela Nicoleta Andrisan, 2022. "An Overview Of The Typology Of Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 206-211, February.
    15. Andrisan Gabriela Nicoleta & Modreanu Andra, 2022. "Corporate Strategy: An Overview," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 80-85, October.
    16. Sorin-George Toma, 2023. "China’S Economic Growth Under The Rule Of Xi Jinping," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 114-120, February.
    17. Gabriela Andrisan & Andra Modreanu, 2021. "The Chain Reactions of Business Models and Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 449-454, August.
    18. Sorin-George Toma & ?tefan Catana, 2022. "The Evolution Of The Largest Companies Operating In Romania In The Period 2016-2020," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 155-162.

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