IDEAS home Printed from https://ideas.repec.org/a/bpj/touwis/v13y2021i1p1-21n6.html
   My bibliography  Save this article

Conceptualising Destination Membership Cards for Elite Travellers

Author

Listed:
  • Thirumaran K

    (James Cook UniversityJCU Singapore Business School149 Sims Drive, 387380Telephone: +65 6709 3716Fax: +65 6455 2833SingaporeSingapore)

  • Eijdenberg Emiel L.

    (James Cook UniversityJCU Singapore Business School149 Sims Drive, 387380Telephone: +65 6709 3748Fax: +65 6455 2833SingaporeSingapore)

Abstract

This study explores two different destination membership card models with the aim of developing a comprehensive framework for understanding this aspect of elite travel. Through a comparative analysis of the different types of destination membership cards, we develop a model that situates tourism knowledge and suggests areas of further research in this under-explored area. Two important destination membership card models are identified: state supported and private sector based. The state-supported agent offers privileged membership, consolidates resources, and creates exclusive experiences. Conversely, the private-sector-based agent tends to amass the resources offered by destination businesses to create exclusive services and provide special access to resources. Both types are significant agents that channel and empower travellers in the high-end segment, thereby creating further differentiation in products and services in the context of market segmentation.

Suggested Citation

  • Thirumaran K & Eijdenberg Emiel L., 2021. "Conceptualising Destination Membership Cards for Elite Travellers," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 13(1), pages 1-21, May.
    • Handle: RePEc:bpj:touwis:v:13:y:2021:i:1:p:1-21:n:6
    DOI: 10.1515/tw-2021-0001
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/tw-2021-0001
    Download Restriction: no
    File URL: https://libkey.io/10.1515/tw-2021-0001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Liebermann, Yehoshua, 1999. "Membership Clubs as a Tool for Enhancing Buyers' Patronage," Journal of Business Research, Elsevier, vol. 45(3), pages 291-297, July.
    2. Waligo, Victoria M. & Clarke, Jackie & Hawkins, Rebecca, 2013. "Implementing sustainable tourism: A multi-stakeholder involvement management framework," Tourism Management, Elsevier, vol. 36(C), pages 342-353.
    3. Martin Schnitzer & Maximilian Seidl & Philipp Schlemmer & Mike Peters, 2018. "Analyzing the Coopetition between Tourism and Leisure Suppliers—A Case Study of the Leisure Card Tirol," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    4. Melek Meral Anitsal & Ismet Anitsal & Selin Anitsal, 2019. "Is your business sustainable? A sentiment analysis of air passengers of top 10 US-based airlines," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 29(1), pages 25-41, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sheresheva, Marina Y. & Polukhina, Anna N. & Oborin, Matvey S., 2020. "Marketing issues of sustainable tourism development in Russian regions," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1), pages 33-38.
    2. Leenheer, J. & Bijmolt, T.H.A. & van Heerde, H.J. & Smidts, A., 2002. "Do Loyalty Programs Enhance Behavioral Loyalty : An Empirical Analysis Accounting for Program Design and Competitive Effects," Discussion Paper 2002-65, Tilburg University, Center for Economic Research.
    3. Farmaki, Anna & Altinay, Levent & Botterill, David & Hilke, Sarina, 2015. "Politics and sustainable tourism: The case of Cyprus," Tourism Management, Elsevier, vol. 47(C), pages 178-190.
    4. Maria Garbelli & Manuel Gabriele, 2021. "Reshaping the Role of Destination Management Organizations: Heritage Promotion through Virtual Enterprises—Case Study: Bresciatourism," Sustainability, MDPI, vol. 13(8), pages 1-18, April.
    5. Glykeria Myrovali & Maria Morfoulaki & Thomai Mpaltzi, 2023. "Can Destination Cards Help to Shape Areas’ Sustainability?," Sustainability, MDPI, vol. 15(11), pages 1-18, May.
    6. Meron Tekalign & Nicole Groot Zevert & Amanuel Weldegebriel & Jean Poesen & Jan Nyssen & Anton Van Rompaey & Lindsey Norgrove & Bart Muys & Liesbet Vranken, 2018. "Do Tourists’ Preferences Match the Host Community’s Initiatives? A Study of Sustainable Tourism in One of Africa’s Oldest Conservation Areas," Sustainability, MDPI, vol. 10(11), pages 1-19, November.
    7. Ajay Khatter & Leanne White & Joanne Pyke & Michael McGrath, 2021. "Stakeholders’ Influence on Environmental Sustainability in the Australian Hotel Industry," Sustainability, MDPI, vol. 13(3), pages 1-16, January.
    8. Carayannis, Elias G. & Ferreira, Fernando A.F. & Bento, Paulo & Ferreira, João J.M. & Jalali, Marjan S. & Fernandes, Bernardo M.Q., 2018. "Developing a socio-technical evaluation index for tourist destination competitiveness using cognitive mapping and MCDA," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 147-158.
    9. Anne Hardy & Leonie J. Pearson, 2016. "Determining Sustainable Tourism in Regions," Sustainability, MDPI, vol. 8(7), pages 1-18, July.
    10. Steyn, Peter & Pitt, Leyland & Strasheim, Arien & Boshoff, Christo & Abratt, Russell, 2010. "A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia," Journal of Retailing and Consumer Services, Elsevier, vol. 17(5), pages 355-373.
    11. Brahim Idir, 2018. "L’impact des bénéfices perçus des programmes de fidélisation sur la fidélité à l’enseigne : le rôle médiateur de la fidélité au programme de fidélité," CEPN Working Papers 2018-03, Centre d'Economie de l'Université de Paris Nord.
    12. Wei Ren & Feng Han, 2018. "Indicators for Assessing the Sustainability of Built Heritage Attractions: An Anglo-Chinese Study," Sustainability, MDPI, vol. 10(7), pages 1-28, July.
    13. Iva Slivar & Tea Golja, 2015. "Boosting Corporate Social Responsibility in Tourist Destinations through Loyalty Programs and Stakeholder Collaboration," Journal of Economics and Behavioral Studies, AMH International, vol. 7(4), pages 122-133.
    14. Shane Feyers & Taylor Stein & Kotryna Klizentyte, 2019. "Bridging Worlds: Utilizing a Multi-Stakeholder Framework to Create Extension–Tourism Partnerships," Sustainability, MDPI, vol. 12(1), pages 1-23, December.
    15. Shih-Hao Wang & Meng-Tsung Lee & Pierre-Alexandre Château & Yang-Chi Chang, 2016. "Performance Indicator Framework for Evaluation of Sustainable Tourism in the Taiwan Coastal Zone," Sustainability, MDPI, vol. 8(7), pages 1-13, July.
    16. Brahim Idir, 2018. "L’impact des bénéfices perçus des programmes de fidélisation sur la fidélité à l’enseigne : le rôle médiateur de la fidélité au programme de fidélité," Working Papers hal-01897443, HAL.
    17. Rose Ann A. Villarias & Kristin Iris G. Estores, 2021. "Resort Management Practices and Tourism Impacts of an Island Resort in Negros Occidental," Technium Social Sciences Journal, Technium Science, vol. 23(1), pages 823-845, September.
    18. Christian Eckert & Harald Pechlaner, 2019. "Alternative Product Development as Strategy Towards Sustainability in Tourism: The Case of Lanzarote," Sustainability, MDPI, vol. 11(13), pages 1-18, June.
    19. Adina Letiţia Negruşa & Valentin Toader & Aurelian Sofică & Mihaela Filofteia Tutunea & Rozalia Veronica Rus, 2015. "Exploring Gamification Techniques and Applications for Sustainable Tourism," Sustainability, MDPI, vol. 7(8), pages 1-30, August.
    20. B. K. Downie & P. Dearden & L. King, 2018. "Exploring paradoxes in the search for sustainable livelihoods: a case study from Tanzania," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 20(2), pages 527-542, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:touwis:v:13:y:2021:i:1:p:1-21:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.