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An Empirical Undergraduate Introduction to Estimating Consumer Preferences Using Ride Choices at Disneyland

Author

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  • James Jonathan

    (Department of Economics, California Polytechnic State University, San Luis Obispo, CA, USA)

Abstract

This paper describes a simple and interesting method to introduce and teach undergraduate students about preference estimation using random utility models. The example centers around estimating preferences over rides at Disneyland theme parks and uses actual stated-preference survey data. The lesson is designed to be self-contained in a single 90 minute lecture. Given the strong background that many undergraduate economic students have with consumer choice theory, introducing preference estimation as a real-world application into econometrics curriculum can be an enriching experience.

Suggested Citation

  • James Jonathan, 2020. "An Empirical Undergraduate Introduction to Estimating Consumer Preferences Using Ride Choices at Disneyland," Journal of Econometric Methods, De Gruyter, vol. 9(1), pages 1-10, January.
    • Handle: RePEc:bpj:jecome:v:9:y:2020:i:1:p:10:n:6
    DOI: 10.1515/jem-2018-0026
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    More about this item

    Keywords

    disneyland; teaching random utility models; undergraduate econometrics;
    All these keywords.

    JEL classification:

    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate

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