IDEAS home Printed from https://ideas.repec.org/a/blg/journl/v16y2021i2p53-73.html
   My bibliography  Save this article

Competitive Advantages And Values Created And Attained Out Of Well-Crafted Customer Value Propositions

Author

Listed:
  • FORREST Jeffrey Yi-Lin

    (Department of Accounting Economics Finance, Slippery Rock University, USA)

  • NOVIKOV Dmitry A.

    (Trapeznikov Institute of Control Sciences, Russian Academy of Sciences, Moscow, Russia)

  • LARSON Stephen

    (Department of Healthcare Administration and Information Systems, Slippery Rock University, USA)

  • WANG Fen

    (Department of Information Technology & Administrative Management, Central Washington University, USA)

  • YANG Jing

    (School of Economics and Business, State University of New York at Oneonta, USA)

Abstract

To help facilitate the development of a theoretically rigorous and practically useful theory of customer value propositions (CVP), as called for repeatedly by the extant literature, this paper establishes a game-theoretic theorem regarding the dynamics of market competition and potential market entry. On top of this result and by employing logical rigor and analytical reasoning, eight generally true facts are developed without suffering from the constraints of data- and anecdote-based approaches, as widely used in the literature. In particular, these established results reveal how a newly adopted CVP is associated with the three essential processes underlying a company’s operation, how it will be pivotal for the company to attain competitive advantages, how the value added by adopted CVPs can be determined, etc. At the end, recommendations for decision-making managers and entrepreneurs and potential questions for future research are provided.

Suggested Citation

  • FORREST Jeffrey Yi-Lin & NOVIKOV Dmitry A. & LARSON Stephen & WANG Fen & YANG Jing, 2021. "Competitive Advantages And Values Created And Attained Out Of Well-Crafted Customer Value Propositions," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 16(2), pages 53-73, August.
    • Handle: RePEc:blg:journl:v:16:y:2021:i:2:p:53-73
    as

    Download full text from publisher

    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/16204forrest.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:16:y:2021:i:2:p:53-73. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mihaela Herciu (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.