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Platform competition: Betfair and the UK market for sports betting

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  • Ramon Casadesus‐Masanell
  • Neil Campbell

Abstract

We examine two episodes of strategic interaction in the UK betting industry: (a) Betfair (an entrant multisided platform, or MSP) versus Flutter (also an MSP), and (b) Betfair versus traditional bookmakers. We find that although Betfair was an underfunded second mover in the betting exchange space, it was able to attract punters at a much faster rate than the better‐funded first mover, Flutter. Moreover, while Betfair and traditional bookmakers competed aggressively for market share, they also developed a highly complementary relationship that favored all parties. We discuss implications for research in the economics and management of MSPs. Specifically, we argue that the literature would benefit from work that endogenizes platform design and that considers the possible competitive and cooperative interactions between the business models of traditional incumbents and those of potential innovative MSP entrants.

Suggested Citation

  • Ramon Casadesus‐Masanell & Neil Campbell, 2019. "Platform competition: Betfair and the UK market for sports betting," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(1), pages 29-40, January.
    • Handle: RePEc:bla:jemstr:v:28:y:2019:i:1:p:29-40
    DOI: 10.1111/jems.12310
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    References listed on IDEAS

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    Cited by:

    1. Federico Boffa & Amedeo Piolatto & Evila Piva & Florian Schuett, 2022. "Industry dynamics in digital markets," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(3), pages 401-407, September.
    2. Piolatto, A. & Schuett, Florian, 2022. "Information vs Competition : How Platform Design Affects Profits and Surplus," Discussion Paper 2022-002, Tilburg University, Tilburg Law and Economic Center.
    3. Maximilian Julius Krome & Ulrich Pidun, 2023. "Conceptualization of research themes and directions in business ecosystem strategies: a systematic literature review," Management Review Quarterly, Springer, vol. 73(2), pages 873-920, June.

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