With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality
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DOI: 10.1111/j.1530-9134.2009.00238.x
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- Francesca BARIGOZZI & Paolo Giorgio GARELLA & Martin PEITZ, 2008. "With a little help from my enemy: comparative advertising as a signal of quality," Departmental Working Papers 2008-31, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
References listed on IDEAS
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Citations
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- Viscolani, Bruno, 2012. "Pure-strategy Nash equilibria in an advertising game with interference," European Journal of Operational Research, Elsevier, vol. 216(3), pages 605-612.
- Barton, Jared & Castillo, Marco & Petrie, Ragan, 2016. "Negative campaigning, fundraising, and voter turnout: A field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 121(C), pages 99-113.
- Emons, Winand & Fluet, Claude, 2012.
"Non-comparative versus comparative advertising of quality,"
International Journal of Industrial Organization, Elsevier, vol. 30(4), pages 352-360.
- Winand Emons & Claude Fluet, 2011. "Non-Comparative versus Comparative Advertising of Quality," Cahiers de recherche 1139, CIRPEE.
- Winand Emons & Claude Denys Fluet, 2011. "Non-comparative versus Comparative Advertising of Quality," CIRANO Working Papers 2011s-75, CIRANO.
- Baumann, Florian & Rasch, Alexander, 2017.
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- Baumann, Florian & Rasch, Alexander, 2019. "Injunctions against false advertising," DICE Discussion Papers 314, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE), revised 2019.
- Cao, Sean Shun & Fang, Vivian W. & (Gillian) Lei, Lijun, 2021. "Negative peer disclosure," Journal of Financial Economics, Elsevier, vol. 140(3), pages 815-837.
- Salvatore Piccolo & Piero Tedeschi & Giovanni Ursino, 2015.
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- Salvatore Piccolo & Piero Tedeschi & Giovanni Ursino, 2015. "How Limiting Deceptive Practices Harms Consumers," DISCE - Working Papers del Dipartimento di Economia e Finanza def023, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
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More about this item
JEL classification:
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
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