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The Effect Of Government Policy On Tobacco Advertising Strategies

Author

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  • Caroline Elliott
  • Yingqi Wei
  • Pamela Lenton

Abstract

This paper contributes to the very limited literature examining the factors determining tobacco companies' advertising strategies. The paper explores whether firms in the UK tobacco market significantly changed their advertising expenditure in the face of proposed changes to the UK and European Commission tobacco advertising legislation. The results suggest that changes in legislation have little impact on firms' advertising strategies for existing brands, but that legislative changes impact upon product launch dates. Our results also offer some information on the nature of firm interdependencies in the UK tobacco industry.

Suggested Citation

  • Caroline Elliott & Yingqi Wei & Pamela Lenton, 2010. "The Effect Of Government Policy On Tobacco Advertising Strategies," Bulletin of Economic Research, Wiley Blackwell, vol. 62(3), pages 243-258, July.
    • Handle: RePEc:bla:buecrs:v:62:y:2010:i:3:p:243-258
    DOI: 10.1111/j.1467-8586.2009.00319.x
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    References listed on IDEAS

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    Cited by:

    1. Bonev, Petyo & Glachant, Matthieu & Söderberg, Magnus, 2020. "Testing the regulatory threat hypothesis: Evidence from Sweden," Resource and Energy Economics, Elsevier, vol. 62(C).
    2. Nicholas Apergis & Rajeev Goel & James Payne, 2014. "Dynamics of U.S. State Cigarette Consumption: Evidence from Panel Error Correction Modeling," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 42(1), pages 3-20, March.
    3. Caroline Elliott & Yingqi Wei, 2010. "The Impact of Regulatory Intervention in the UK Store Card Industry," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 17(1), pages 87-98.
    4. Galinato, Gregmar I. & Olanie, Aaron Z. & Yoder, Jonathan K., 2017. "The Trade and Health Effects of Tobacco Regulations," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(3), September.
    5. Bonev, Petyo & Glachant, Matthieu & Söderberg, Magnus, 2018. "A Mechanism for Institutionalised Threat of Regulation: Evidence from the Swedish District Heating Market," Economics Working Paper Series 1805, University of St. Gallen, School of Economics and Political Science.

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