This paper examines whether labelling characteristics affect short-run demand for manufactured foods in Australia. We estimate the effect of common labelling characteristics on demand using data from 92 brands in 12 product categories from major supermarket stores across Australia over the period 2002 to 2005. We find that certain characteristics - such as whether the product is made from recycled materials, certified as being Australian-made, is a private label product, is health-conscious or supports a charity - have a positive effect on demand. However, being an environmentally-friendly good had a negative impact on demand as did products which offer the chance to win a prize and uncertified Australian-made goods. Copyright 2008 The Authors. Journal compilation 2008 Blackwell Publishing Ltd/University of Adelaide and Flinders University.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.