Religiosity to green purchase under emotional and greenwashing factors
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Abstract
Suggested Citation
DOI: 10.46223/HCMCOUJS.econ.en.13.2.2569.2023
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References listed on IDEAS
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More about this item
Keywords
gratitude; green purchase; greenwashing; religiosity;All these keywords.
JEL classification:
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
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