Anonymous online community, brand engagement and word-of-mouth in the higher education context
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Abstract
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DOI: 10.46223/HCMCOUJS.econ.en.12.2.2151.2022
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References listed on IDEAS
- Cassandra France & Bill Merrilees & Dale Miller, 2016. "An integrated model of customer-brand engagement: Drivers and consequences," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 119-136, March.
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Keywords
student engagement; student’s word-of-mouth; university confessions pages;All these keywords.
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