The influence of brand equity on consumer responses toward Cho Gao dragon fruits brand
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DOI: 10.46223/HCMCOUJS.econ.en.10.1.217.2020
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References listed on IDEAS
- Gupta, Pranjal & Harris, Judy, 2010. "How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1041-1049, September.
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Keywords
brand equity dimensions; overall brand equity; purchase intention; word of mouth;All these keywords.
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