The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City
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DOI: 10.46223/HCMCOUJS.econ.en.10.1.225.2020
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References listed on IDEAS
- Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
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Keywords
organic rice; brand positioning; brand knowledge; attitude towards the brand; organic rice purchase intention;All these keywords.
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