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Twitter Sentiment Analysis of the Low-Cost Airline Services After COVID-19 Outbreak: The Case of AirAsia

Author

Listed:
  • Saad Nor Hasliza Md
  • San Chin Wei

    (1 School of Management, Universiti Sains Malaysia, Penang, Malaysia)

  • Yaacob Zulnaidi

    (2 School of Distance Education, Universiti Sains Malaysia, Penang, Malaysia)

Abstract

Public opinion about experience and expectation on services that appear on Twitter platforms provides valuable insights into satisfaction and experience.

Suggested Citation

  • Saad Nor Hasliza Md & San Chin Wei & Yaacob Zulnaidi, 2023. "Twitter Sentiment Analysis of the Low-Cost Airline Services After COVID-19 Outbreak: The Case of AirAsia," Business Systems Research, Sciendo, vol. 14(2), pages 1-23, December.
    • Handle: RePEc:bit:bsrysr:v:14:y:2023:i:2:p:1-23:n:1
    DOI: 10.2478/bsrj-2023-0009
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    More about this item

    Keywords

    Twitter; sentiment analysis; AirAsia; airline industry; service quality; customer satisfaction;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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