IDEAS home Printed from https://ideas.repec.org/a/bec/imsber/v9y2017i1p65-88.html
   My bibliography  Save this article

Corporate Social Responsibility (CSR) in Pakistan: A Critique of the Literature and Future Research Agenda

Author

Listed:
  • Mohammad Sohail Yunis

    (Institute of Management Sciences, Peshawar)

  • Laila Durrani

    (Institute of Management Sciences, Peshawar)

  • Amad Khan

    (Institute of Management Sciences, Peshawar)

Abstract

This paper critically captures an up-to-date picture of the empirical and theoretical contributions regarding CSR literature in Pakistan. This paper has systematically assessed the thematic and chronological contributions which include various methodological tools and suggested future research avenues in the context of Pakistan. The review indicates that companies often practice CSR as a short term, reactive tool based on philanthropic activities in the context of Pakistan. Moreover, the focus of most of CSR researches in Pakistan is towards child labour issues and leather and textile industry. Based on review of the literature, we establish that the currently popular methodological approach among researchers is either a micro-level case study approach or a macro-level exploratory approach. It is concluded, therefore, that the limited number of researches in Pakistan on CSR provides opportunity for further research in different theoretical perspectives and sectors. In addition to this, the scope of CSR in Pakistan can be extended towards a wide range of CSR issues including environment, stakeholders and corporate social disclosure. Moreover, it is suggested that more predictive, pragmatic and empirical research methodologies should be adopted in future

Suggested Citation

  • Mohammad Sohail Yunis & Laila Durrani & Amad Khan, 2017. "Corporate Social Responsibility (CSR) in Pakistan: A Critique of the Literature and Future Research Agenda," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(1), pages 65-88, March.
    • Handle: RePEc:bec:imsber:v:9:y:2017:i:1:p:65-88
    DOI: dx.doi.org/10.22547/BER/9.1.4
    as

    Download full text from publisher

    File URL: http://imsciences.edu.pk/files/journals/Vol%209%20Issue%201/Paper%204.pdf
    Download Restriction: no
    File URL: https://libkey.io/dx.doi.org/10.22547/BER/9.1.4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Nadeem Iqbal & Naveed Ahmad & Nauman Ahmad Basheer & Muhammad Nadeem, 2012. "Impact of Corporate Social Responsibility on Financial Performance of Corporations: Evidence from Pakistan," International Journal of Learning and Development, Macrothink Institute, vol. 2(6), pages 107-118, December.
    2. Menguc, Bulent & Ozanne, Lucie K., 2005. "Challenges of the "green imperative": a natural resource-based approach to the environmental orientation-business performance relationship," Journal of Business Research, Elsevier, vol. 58(4), pages 430-438, April.
    3. Peter Lund-Thomsen & Khalid Nadvi & Anita Chan & Navjote Khara & Hong Xue, 2012. "Labour in Global Value Chains: Work Conditions in Football Manufacturing in China, India and Pakistan," Development and Change, International Institute of Social Studies, vol. 43(6), pages 1211-1237, November.
    4. Ali Dirany & Dima Jamali & Melanie Ashleigh, 2009. "CSR Is Knocking: A Call For HR To Join," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 1(1), pages 8-14, April.
    5. Aon Waqas Awan & Yasir Kamal & Muhammad Rafique & Shahbaz Khan, 2012. "Corporate Social Responsibility In Pakistan Economy," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 4(1), pages 1-22, April.
    6. Michal Mozes & Zvi Josman & Eyal Yaniv, 2011. "Corporate social responsibility organizational identification and motivation," Social Responsibility Journal, Emerald Group Publishing, vol. 7(2), pages 310-325, July.
    7. Waris Ali & Muhammad Rizwan, 2013. "Factors Influencing Corporate Social and Environmental Disclosure (CSED) Practices in the Developing Countries: An Institutional Theoretical Perspective," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(3), pages 590-609, March.
    8. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    9. Hajer Kratou & Mohamed Goaied, 2016. "How Can Globalization Affect Income Distribution? Evidence from Developing Countries," Post-Print halshs-01413345, HAL.
    10. Dima Jamali & Ben Neville, 2011. "Convergence Versus Divergence of CSR in Developing Countries: An Embedded Multi-Layered Institutional Lens," Journal of Business Ethics, Springer, vol. 102(4), pages 599-621, September.
    11. Hajer Kratou & Mohamed Goaied, 2016. "How Can Globalization Affect Income Distribution? Evidence from Developing Countries," The International Trade Journal, Taylor & Francis Journals, vol. 30(2), pages 132-158, March.
    12. Andreas Georg Scherer & Guido Palazzo, 2011. "The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy," Journal of Management Studies, Wiley Blackwell, vol. 48(4), pages 899-931, June.
    13. Adnan Safi, 2013. "Corporate Social Responsibility and Consumer Behavior: A Study from Pakistan," Information Management and Business Review, AMH International, vol. 5(4), pages 194-202.
    14. Richard Janda & Joseph Wilson, 2006. "CSR, Contracting and Socially Responsible Investment : Opportunities for Pakistani Firms," Finance Working Papers 22266, East Asian Bureau of Economic Research.
    15. Waris Ali & Muhammad Rizwan, 2013. "Factors Influencing Corporate Social and Environmental Disclosure (CSED) Practices in the Developing Countries: An Institutional Theoretical Perspective," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(3), pages 590-609.
    16. Ang, Swee Hoon, 2000. "The power of money: a cross-cultural analysis of business-related beliefs," Journal of World Business, Elsevier, vol. 35(1), pages 43-60, April.
    17. Sadia Majeed & Tariq Aziz & Saba Saleem, 2015. "The Effect of Corporate Governance Elements on Corporate Social Responsibility (CSR) Disclosure: An Empirical Evidence from Listed Companies at KSE Pakistan," IJFS, MDPI, vol. 3(4), pages 1-27, November.
    18. Mike Adams & Philip Hardwick, 1998. "An Analysis of Corporate Donations: United Kingdom Evidence," Journal of Management Studies, Wiley Blackwell, vol. 35(5), pages 641-654, September.
    19. Abma, T. A., 2000. "Stakeholder conflict: a case study," Evaluation and Program Planning, Elsevier, vol. 23(2), pages 199-210, May.
    20. Muller, Alan, 0. "Global Versus Local CSR Strategies," European Management Journal, Elsevier, vol. 24(2-3), pages 189-198, April.
    21. Michal Mozes & Zvi Josman & Eyal Yaniv, 2011. "Corporate social responsibility organizational identification and motivation," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 7(2), pages 310-325, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Saeed Siyal & Riaz Ahmad & Samina Riaz & Chunlin Xin & Tang Fangcheng, 2022. "The Impact of Corporate Culture on Corporate Social Responsibility: Role of Reputation and Corporate Sustainability," Sustainability, MDPI, vol. 14(16), pages 1-21, August.
    2. Tanveer Ahmed & Babar Zaheer Butt & Waleed Khalid Majeed, 2018. "The Impact of Corporate Social Responsibility on Firm’s Financial Performance," Information Management and Business Review, AMH International, vol. 10(2), pages 30-37.
    3. Mohammad Sohail Yunis & Dima Jamali & Hina Hashim, 2018. "Corporate Social Responsibility of Foreign Multinationals in a Developing Country Context: Insights from Pakistan," Sustainability, MDPI, vol. 10(10), pages 1-20, September.
    4. Musah Mohammed Saeed & Mahalakshmi Mudliar & Manisha Kumari, 2023. "Corporate social responsibility and financial performance nexus: Empirical evidence from Ghana," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 2799-2815, November.
    5. Khan, Majid & Lockhart, James & Bathurst, Ralph, 2021. "The institutional analysis of CSR: Learnings from an emerging country," Emerging Markets Review, Elsevier, vol. 46(C).
    6. Naeem Tabassum & Satwinder Singh, 2020. "Corporate Governance and Organisational Performance," Springer Books, Springer, number 978-3-030-48527-6, June.
    7. Yasir Hayat Mughal & Mahad Jehangir & Muzzamil Khan & Mehran Saeed, 2021. "Nexus between corporate social responsibility and firm’s performance: A panel data approach," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(2), pages 3173-3188, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kenneth Amaeshi & Emmanuel Adegbite & Tazeeb Rajwani, 2016. "Corporate Social Responsibility in Challenging and Non-enabling Institutional Contexts: Do Institutional Voids matter?," Journal of Business Ethics, Springer, vol. 134(1), pages 135-153, March.
    2. Yanica P. Dimitrova, 2020. "Corporate Social Responsibility and Innovation – the Meaningful Connection," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 89-108.
    3. Dimple Dhiman & Himani Sharma, 2021. "Does Organizational Trust Mediate the CSR–OCB Relationship? A PLS-SEM Analysis," Vikalpa: The Journal for Decision Makers, , vol. 46(4), pages 223-235, December.
    4. Jan Anton van Zanten & Rob van Tulder, 2018. "Multinational enterprises and the Sustainable Development Goals: An institutional approach to corporate engagement," Journal of International Business Policy, Palgrave Macmillan, vol. 1(3), pages 208-233, December.
    5. Meng Ye & Weisheng Lu & Roger Flanagan & Kwong Wing Chau, 2020. "Corporate social responsibility “glocalisation”: Evidence from the international construction business," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 655-669, March.
    6. Antony King Fung Wong & Seongseop (Sam) Kim, 2023. "Corporate Social Responsibility (CSR) and Internal Consequences: The Moderating Role of Employees’ Position Levels," SAGE Open, , vol. 13(1), pages 21582440231, February.
    7. Jennifer Kunz, 2020. "Corporate Social Responsibility and Employees Motivation—Broadening the Perspective," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(2), pages 159-191, April.
    8. Rohaida Abdul Latif & Kamarun Nisham Taufil Mohd & Hasnah Kamardin & Arifatul Husna Mohd Ariff, 2023. "Determinants of Sustainability Disclosure Quality among Plantation Companies in Malaysia," Sustainability, MDPI, vol. 15(4), pages 1-23, February.
    9. Andersen, Sophie Esmann & Johansen, Trine Susanne, 2021. "Corporate citizenship: Challenging the corporate centricity in corporate marketing," Journal of Business Research, Elsevier, vol. 131(C), pages 686-699.
    10. Mario Morales-Parragué & Luis Araya-Castillo & Fidel Molina-Luque & Hugo Moraga-Flores, 2022. "Scientometric Analysis of Research on Corporate Social Responsibility," Sustainability, MDPI, vol. 14(4), pages 1-22, February.
    11. Alice Hengevoss, 2021. "Assessing the Impact of Nonprofit Organizations on Multi-Actor Global Governance Initiatives: The Case of the UN Global Compact," Sustainability, MDPI, vol. 13(13), pages 1-13, June.
    12. Fabio La Rosa & Sergio Paternostro & Francesca Bernini, 2023. "Corporate and regional governance antecedents of the Legality Rating of private Italian companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(1), pages 297-329, March.
    13. Vigneau, Laurence, 2020. "A micro-level perspective on the implementation of corporate social responsibility practices in multinational corporations," Journal of International Management, Elsevier, vol. 26(4).
    14. Seunghee Im & Yang Woon Chung & Ji Yeon Yang, 2016. "Employees’ Participation in Corporate Social Responsibility and Organizational Outcomes: The Moderating Role of Person–CSR Fit," Sustainability, MDPI, vol. 9(1), pages 1-14, December.
    15. Yu Jin Chang & Jae Wook Yoo, 2023. "When CSR Matters: The Moderating Effect of Industrial Growth Rate on the Relationship between CSR and Firm Performance," Sustainability, MDPI, vol. 15(18), pages 1-13, September.
    16. Mathieu Alemany Oliver, 2022. "Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs)," Journal of Business Ethics, Springer, vol. 175(2), pages 265-288, January.
    17. Lu Qiao & Jianfeng Wu, 2019. "Pay for Being Responsible: The Effect of Target Firm’s Corporate Social Responsibility on Cross-Border Acquisition Premiums," Sustainability, MDPI, vol. 11(5), pages 1-21, March.
    18. Robert Huber & Bernhard Hirsch, 2017. "Behavioral Effects of Sustainability‐Oriented Incentive Systems," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 163-181, February.
    19. Shahbaz Khan & Nida Baig & Aon Waqas Awan & Muhammad Imdad Ullah, 2014. "Do Corporate Social Responsibility Initiatives Favorable for Banks? Customer's Perceptions," Business and Economic Research, Macrothink Institute, vol. 4(1), pages 230-247, June.
    20. Frederik Plewnia & Edeltraud Guenther, 2017. "The benefits of doing good: a meta-analysis of corporate philanthropy business outcomes and its implications for management control," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 28(3), pages 347-376, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bec:imsber:v:9:y:2017:i:1:p:65-88. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Attaullah Shah (email available below). General contact details of provider: https://edirc.repec.org/data/imspepk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.