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Food Neophobia As A Determinant Of Consumer Behaviour In Ethnic Food Consumption

Author

Listed:
  • Marina Tomic Maksan

    (University of Zagreb)

  • Kristina Deronja

    (University of Zagreb)

  • Milna Tudor Kalit

    (University of Zagreb)

  • Zeljka Mesic

    (University of Zagreb)

Abstract

Since ethnic food consumption has proven to be a fast-growing food trend, this study examines the impact of food neophobia on consumer behaviour in ethnic food consumption. The aim was also to identify consumers' motives for visiting an ethnic food restaurant, the importance of certain attributes of ethnic food in restaurants, and consumers’ attitudes towards ethnic food. Study was conducted via an online questionnaire on a sample of 230 consumers in Croatia. Statistical analysis included univariate, factor and bivariate analysis (SPSS, version 21). Based on the level of food neophobia, two groups of consumer segments were identified: food neophilic and food neophobic consumers. Food neophilic consumers are more motivated to visit an ethnic food restaurant in order to meet new flavors and new cultures. Also, they have more positive attitudes towards ethnic food compared to food neophobic consumers. Respondents with higher level of food neophobia consider origin to be a more important attribute of ethnic food as compared to those who have lower food neophobia level. Since food neophobia has influence on consumer’s preferences toward ethnic food in restaurants, it is an important issue for ethnic food restaurant sector and ethnic food marketers.

Suggested Citation

  • Marina Tomic Maksan & Kristina Deronja & Milna Tudor Kalit & Zeljka Mesic, 2019. "Food Neophobia As A Determinant Of Consumer Behaviour In Ethnic Food Consumption," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(2), pages 579-595, december.
    • Handle: RePEc:avo:emipdu:v:28:y:2019:i:2:p:579-595
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    References listed on IDEAS

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    1. Camarena-Gomez, Dena M. & Sanjuan, Ana Isabel, 2009. "The influence of psychographic variables on consumer preferences. The case of ethnic food in Spain," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 57991, European Association of Agricultural Economists.
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    More about this item

    Keywords

    food neophobia; ethnic food; restaurants; consumers;
    All these keywords.

    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices

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