Analysis of Chinese Sport Industry under the Framework of Global Governance

Sporting industry is no longer a brand new notion for the world. It has ahistory of more than 250 years. This concept dates back to the 1750s whenthe noblemen in Britain started a jockey club. Owing to the well social effect,the mechanism resulted from the corporate governance and the related rulesand regulations it had adopted, the developing mode was soon followed byother enterprises, which is so-called the origin of the sporting industry. In amodern era when globalization and multi-polarization serve as the mainstream,the interaction between countries and the influence of sub-national actors, likenon-governmental organization, multinational company, interest group haveall been put on the front stage. In addition, the border between countries isstarting to fade away, followed by the emergence of new issues, like drug,global crime, epidemics. The world is gradually stepping in an era called“global governance”, characterized by the cooperation between individual andsystem, public and private institution and the sport industry also follows up thisbig trend in terms of huge public-private investments, geometrically expandingprofessionalism, advanced management culture applied activities as well as inthe mega events connected. China, a new emerging power, has already focusedmuch on sport industry considering the opening of 2008 Beijing Olympics,the successful bidding for 2022 Beijing Winter Olympics, the development ofprofessional leagues like CBA (Chinese basketball association), CSL (ChineseSuper League), and the ever increasing sport-related enterprises. However, wecannot ignore that problems still exist. So this paper aims at making an analysisof Chinese sport industry under the framework of global governance in fouraspects: sports sponsorship, sport media, professional sport and major sports events.