Factors Influencing Social Inequality and Quality of Life in Community-Based Tourism Thailand

This research aimed to investigate factors affecting the quality of life (QOL) among people involved in community-based tourism (CBT). Data were collected based on the populations residing in the tourism-community areas in each region of Thailand totaling 200 subjects to complete data analysis using multiple regression analysis. The result found that factors influencing the QOL in CBT are found in various elements of Thailand. Furthermore, the main priority is public administration that is considered the most influencing factor concerning QOL among people in CBT followed by economic factors, technological and external actors, in ranked order. The implication of this study was to motivate the community to obtain QOL because managing public administration requires the government to integrate strategic planning and implement policies to resolve the existing inequality in communities. Additionally, the government’s administrative structure in each area would be improved and made more appropriate in the context of the area in each community. Economic aspects in the community comprise creating work, increasing income for people and accessing several funding sources. In the technology section, public and private sectors are considered possessing the capability to establish technological access for the community. The aspect of external actors must be managed through regulations and laws created by the community generating awareness for community members including regulations and compliance to achieve sustainable QOL in the community.