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Możliwości wykorzystania społecznej odpowiedzialności biznesu w jednostkach opieki zdrowotnej na przykładach wybranych zagranicznych szpitali specjalistycznych

Author

Listed:
  • Joanna Synoweć
  • Marlena Robakowska
  • Anna Tyrańska-Fobke

Abstract

W ostatnich latach nastąpił intensywny wzrost zainteresowania tematyką społecznej odpowiedzialności przedsiębiorstw (CSR). Idea ta kojarzona jest głównie z korporacjami, których działania m.in. promują ochronę zdrowia. Jednak CSR z powodzeniem może być wykorzystywany przez jednostki opieki zdrowotnej takie jak szpitale wielospecjalistyczne czy sieci medyczne. Celem niniejszego artykułu jest przedstawienie wybranych zagranicznych szpitali wielospecjalistycznych (Apollo Hospitals w Indiach i Derby Teaching Hospitals NHS Foundation Trust w Wielkiej Brytanii), które z powodzeniem stosują politykę społecznej odpowiedzialności przedsiębiorstw. Autorzy przeanalizowali również możliwości wykorzystania CSR w ochronie zdrowia w środowisku polskiego prawa, które ogranicza promocję w sektorze ochrony zdrowia. Ze względu na popularność oraz perspektywiczny charakter zagadnienia, w finalnej części artykułu omówiono praktyki, które powinny znaleźć się w polskich podmiotach leczniczych.

Suggested Citation

  • Joanna Synoweć & Marlena Robakowska & Anna Tyrańska-Fobke, 2018. "Możliwości wykorzystania społecznej odpowiedzialności biznesu w jednostkach opieki zdrowotnej na przykładach wybranych zagranicznych szpitali specjalistycznych," Nowoczesne Systemy Zarządzania. Modern Management Systems, Military University of Technology, Faculty of Security, Logistics and Management, Institute of Organization and Management, issue 2, pages 47-61.
    • Handle: RePEc:aou:nszioz:y:2018:i:2:p:47-61
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    References listed on IDEAS

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    1. Hae-Ryong Kim & Moonkyu Lee & Hyoung-Tark Lee & Na-Min Kim, 2010. "Corporate Social Responsibility and Employee–Company Identification," Journal of Business Ethics, Springer, vol. 95(4), pages 557-569, September.
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