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Selección mediante LASSO adaptado para determinar las variables importantes de los videos en las campañas de crowdfunding españolas

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  • Néstor Amadeo Bruno Pérez
  • Sandra Morini Marrero

Abstract

En las campañas de crowdfunding la utilización del video es prácticamente una condición sine qua non para poder llegar a obtener la financiación solicitada, el video a su vez depende de gran cantidad de factores distintos. En nuestro trabajo estudiamos cuales son los factores más relevantes a tener en cuenta para ser utilizados en el video de la campaña de crowdfunding, utilizamos varias campañas en plataformas de crowdfunding del Reino de España en las que efectuamos primero una selección de los atributos utilizando LASSO adaptado, que llevará a conseguir los factores fundamentales a utilizar en el video para poder triunfar en la campaña.

Suggested Citation

  • Néstor Amadeo Bruno Pérez & Sandra Morini Marrero, 2021. "Selección mediante LASSO adaptado para determinar las variables importantes de los videos en las campañas de crowdfunding españolas," Revista de Análisis Económico y Financiero, Universidad de San Martín de Porres, vol. 4(02), pages 13-27.
    • Handle: RePEc:alp:revaef:07-03
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