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Corporate Social Responsibility And Marketing

Author

Listed:
  • Lect. Flaviu Meghişan Ph.D

    (University of Piteşti Faculty of Economics Piteşti, Romania)

  • Assoc. Prof. Liviu Crăciun Ph.D

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Lect. Cătălin Mihail Barbu Ph.D

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

Abstract

In this paper we showed that marketing is responsible for serving the interests of the society. Initially, marketing was condemned for instigating to socially adverse behaviors. Nowadays, the reputation of marketing is restored, as public decision-makers discovered the importance of marketing in generating desirable public behaviors. Marketing techniques can be used successfully to produce the intended outcomes

Suggested Citation

  • Lect. Flaviu Meghişan Ph.D & Assoc. Prof. Liviu Crăciun Ph.D & Lect. Cătălin Mihail Barbu Ph.D, 2010. "Corporate Social Responsibility And Marketing," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(15), pages 78-84, November.
    • Handle: RePEc:aio:rteyej:v:1:y:2010:i:15:p:78-84
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    References listed on IDEAS

    as
    1. Gh. Gh. Ionescu, 2006. "Mission and Social Responsibility of Business Organization," Management & Marketing, Economic Publishing House, vol. 1(2), Summer.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    marketing values; marketing ethics; corporate social responsibility; consumer behavior;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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