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Los españoles y la revolución comercial mexicana: las cadenas de supermercados, 1921-2011

Author

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  • Javier Moreno Lázaro

    (Facultad de Ciencias Económicas y Empresariales, Universidad de Valladolid, Valladolid, España)

Abstract

En este artículo enfatizo el papel desempeñado por los españoles en la creación de las grandes cadenas de supermercados en México. La cercanía a Estados Unidos y la aportación española resultaron decisivas en su engrandecimiento. Esta historia, al tiempo, revela la importancia del papel desempeñado por las minorías nacionales en la formación de la gran empresa en América Latina. Al tiempo revela un aspecto desconocido hasta la fecha: la fortaleza de estas firmas comerciales, su capacidad de adaptación a los cambios experimentados en el mercado y su competitividad frente a Wal-Mart. Adicionalmente, este artículo permite identificar la transferencia de conocimientos y experiencias adquiridos en el sector de México a España en la década de 1960. KEY Classification-JEL: N76, N86, O15, O54

Suggested Citation

  • Javier Moreno Lázaro, 2012. "Los españoles y la revolución comercial mexicana: las cadenas de supermercados, 1921-2011," Investigaciones de Historia Económica - Economic History Research (IHE-EHR), Journal of the Spanish Economic History Association, Asociación Española de Historia Económica, vol. 8(02), pages 69-82.
    • Handle: RePEc:ahe:invest:v:08:y:2012:i:02:p:69-82
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    More about this item

    JEL classification:

    • N76 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services - - - Latin America; Caribbean
    • N86 - Economic History - - Micro-Business History - - - Latin America; Caribbean
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • O54 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Latin America; Caribbean

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