Implementation of innovative information technologies in the insurance market in Russia: telematics in auto insurance

To consider the main stages and problems of the introduction of telematics in the insurance industry, to identify the importance and prospects for the development of telematics in motor insurance in Russia.Tasks. To investigate telematics models in auto insurance; to identify problems affecting the introduction of telematics in the insurance business; to analyze the state of the car insurance market in Russia and the experience of foreign countries in the introduction of telematics; to analyze the attitude of policyholders to telematics in auto insurance.The study was conducted using general scientific and private scientific methods, a formal–logical approach, as well as a survey of policyholders.Results. In Russia, the use of insurance telematics technologies is at an early stage. Insurers need to be prepared to work with huge amounts of information, have specialized software and a powerful back office. All this requires significant investment in development and operation. The state of the auto insurance market and the experience of foreign countries in the implementation of telematics are analyzed. The necessity of using insurance telematics as a new level of cooperation with clients is proved based on an in–depth analysis of scientific works, a survey of insurers and the market situation.Conclusions. It has been established that telematic devices make it possible to determine the cost of an insurance policy, reduce the losses of an insurance company by creating personal insurance products, increase the level of service and, in general, reduce cases of insurance fraud more accurately.