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Consumer Behavior Towards Lemongrass (Cymbopogon citratus) Tea in Benguet Province, Northern Philippines

Author

Listed:
  • Dagupen, Marie Klondy T.
  • Januszewska, Renata
  • Lino, Lorna L.
  • Tagarino, Darlyn
  • Viaene, Jacques
  • Arguelles, Roberto
  • Bautista, Reynaldo

Abstract

Sensory evaluation was done with 256 respondents who were willing to participate in the study and chosen through quota sampling based on age and sex. The respondents evaluated pure lemongrass tea and lemongrass with pandan (Pandanus amaryllifolius) using the research questionnaire given to them. Analysis of variance, factor analysis, and cluster analysis were used to assess a degree of association between different study components. Results show that herbal teas were the most favored drinks among the respondents who strongly believe that these help in digestion and relieve stress. The sensory attributes driving acceptability of lemongrass teas were linked to light and clear green colors, citral aroma, and distinct taste. The high acceptability of lemongrass tea mixed with pandan, a locally appreciated herb, shows future possibilities in the product expansion lines.

Suggested Citation

  • Dagupen, Marie Klondy T. & Januszewska, Renata & Lino, Lorna L. & Tagarino, Darlyn & Viaene, Jacques & Arguelles, Roberto & Bautista, Reynaldo, 2009. "Consumer Behavior Towards Lemongrass (Cymbopogon citratus) Tea in Benguet Province, Northern Philippines," BANWA: A Multidisciplinary Journal, University of the Philippines Mindanao, vol. 6(2), pages 1-12.
    • Handle: RePEc:ags:phbanw:145550
    DOI: 10.22004/ag.econ.145550
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    Keywords

    Agribusiness; Consumer/Household Economics;

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