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Value Creation And Value Appropriation In Networks: An Empirical Analysis Of The Role Of Geographical Indication In The Wine Industry In Vale Dos Vinhedos, Rs, Brazil

Author

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  • Schmidt, Carla Maria
  • Saes, Maria Sylvia Macchione
  • Fowler de Ávila Monteiro, Guilherme

Abstract

This article investigates the impacts associated with the introduction of a Geographical Indication registry in a network which operates within the wine agroindustrial system in the South of Brazil. The network is formed by wineries, grape growers, hotels, restaurants and artisans. Within this complex system, several collective actions take place, highlighting the introduction of a Geographical Indication (GI) registry for fine wines. Although the GI was supposed to affect the many actors of the collective system, its actual impact is unknown. Thus, this study aimed at identifying: (i) whether the GI enables the creation of value for the different agents which operate within the agroindustrial system, and (ii) how the appropriation of value generated by the GI occurs. Based on interviews and questionnaires conducted with wineries and grape growers, the authors performed panel estimations. The main results point to a scenario of value creation in the investigated network. Regarding the value appropriation, the estimations suggest that the wineries are capable of appropriating greater created value within the network. ----- Investiga-se, neste artigo, os impactos associados à introdução de um registro de Indicação Geográfica em uma rede que opera dentro do sistema agroindustrial do vinho, na região Sul do Brasil. A rede é formada por vinícolas, produtores de uva, hotéis, restaurantes e artesãos. Dentro desse sistema complexo ocorrem várias ações coletivas, destacando-se a obtenção de um registro de Indicação Geográfica dos vinhos finos. Embora suponha-se que tal registro afete os diversos atores do sistema coletivo, seu impacto real é desconhecido. Assim, este estudo tem como objetivo identificar (i) se a Indicação Geográfica permite a criação de valor para os diferentes agentes que atuam no sistema agroindustrial e (ii) como ocorre a apropriação do valor gerado pela Indicação Geográfica. Baseando-se em entrevistas e questionários realizados com produtores e vinícolas, os autores realizam estimações em painel. Os principais resultados apontam um cenário de criação de valor na rede investigada. Em relação à apropriação de valor, as estimativas sugerem que as vinícolas são capazes de se apropriarem mais do valor criado dentro da rede.

Suggested Citation

  • Schmidt, Carla Maria & Saes, Maria Sylvia Macchione & Fowler de Ávila Monteiro, Guilherme, 2014. "Value Creation And Value Appropriation In Networks: An Empirical Analysis Of The Role Of Geographical Indication In The Wine Industry In Vale Dos Vinhedos, Rs, Brazil," Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations, Universidade Federal de Lavras, Departamento de Administracao e Economia, vol. 16(3), December.
    • Handle: RePEc:ags:orarao:262740
    DOI: 10.22004/ag.econ.262740
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    References listed on IDEAS

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