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A magyarországi borfogyasztói szokások és a borpiac elemzése

Author

Listed:
  • Totth, Gedeon
  • Szolnoki, Gergely

Abstract

Hasonlóan más piacokhoz, a magyar borpiac is folyamatosan változik. Ez a változás jelentősen kihat mind a keresletre, mind a kínálatra. Az aktuális fogyasztási szokásokat, valamint a magyar borpiac részletes leírását elősegítendő, 2017 második felében egy 1500 fős reprezentatív felmérés készült Magyarországon. Ezen felmérésen belül elemzésre került többek között a bor és egyéb alkoholos italok fogyasztási gyakorisága, a vásárlás célja és helye, valamint a költési hajlandóság, illetve a borfogyasztás körülményei. Ezen kívül górcső alá vettük a mérsékelt és túlzott borfogyasztás megítélését és modelleztük mennyiségben és értékben a magyar borpiacot az egyes kereskedelmi csatornák részesedése szerint. ---------------- Like other markets, the Hungarian wine market is always changing. This change influences the demands and offers. To summarise the actual consumption habits and provide a detailed introduction to the Hungarian wine market, a representative survey of 1500 people was conducted in the second half of 2017. Within the frame of this survey, the frequency of consumption of wine and other alcoholic drinks, the aim and place of purchase, the willingness to spend money and the circumstances of wine consumption were analysed. As well as observing the judgement of solid and excessive wine drinking, we modelled the both the quality and the quantity of the Hungarian wine market according to the shares of the different commercial chains.

Suggested Citation

  • Totth, Gedeon & Szolnoki, Gergely, 2019. "A magyarországi borfogyasztói szokások és a borpiac elemzése," GAZDÁLKODÁS: Scientific Journal on Agricultural Economics, Karoly Robert University College, vol. 63(01), February.
    • Handle: RePEc:ags:gazdal:284793
    DOI: 10.22004/ag.econ.284793
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