Big Data, the perfect instrument to study today's consumer behavior
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References listed on IDEAS
- Daniel Kahneman & Richard H. Thaler, 2006. "Anomalies: Utility Maximization and Experienced Utility," Journal of Economic Perspectives, American Economic Association, vol. 20(1), pages 221-234, Winter.
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World Scientific Publishing Co. Pte. Ltd..
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- Mircea Răducu TRIFU & Mihaela Laura IVAN, 2014. "Big Data: present and future," Database Systems Journal, Academy of Economic Studies - Bucharest, Romania, vol. 5(1), pages 32-41, May.
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Cited by:
- Thi Mai Le & Shu-Yi Liaw, 2017. "Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context," Sustainability, MDPI, vol. 9(5), pages 1-19, May.
- Muhammad Imran & Waseem ul Hameed & Adnan ul Haque, 2018. "Influence of Industry 4.0 on the Production and Service Sectors in Pakistan: Evidence from Textile and Logistics Industries," Social Sciences, MDPI, vol. 7(12), pages 1-21, November.
- Ian Sutherland & Youngseok Sim & Seul Ki Lee & Jaemun Byun & Kiattipoom Kiatkawsin, 2020. "Topic Modeling of Online Accommodation Reviews via Latent Dirichlet Allocation," Sustainability, MDPI, vol. 12(5), pages 1-15, February.
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Keywords
Big Data; consumer behavior; consumer experience; machine learning.;All these keywords.
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