IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v14y2012i31p84-98.html
   My bibliography  Save this article

Studying Consumers’ Ecological Consciousness – A Comparative Analysis of Romania, Malaysia and Pakistan

Author

Listed:
  • Jamilah Ahmad

    (School of Communication, University Sains Malaysia)

  • Imran Ali

    (IQRA University Islamabad, Pakistan)

  • Georgiana Florentina Grigore

    (Academy of Economic Studies, Bucharest, Romania)

  • Alin Stancu

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

In the context of an increasing discourse on sustainability and environmental protection, the research on ecological consumer behavior becomes a necessity for companies. The extension in number of multinational companies determines an adaptation of their policies from one country to another. Based on a comparative approach of consumers in Romania, Malaysia and Pakistan, this paper analysis the dimensions of ecological consciousness, and highlights similarities and differences between the countries. In order to reach this objective, the research presents a structural equation model founded on primary data collected from an online survey. Religion and national culture are the main differences outlined by the analysis, in terms of ecological consciousness.

Suggested Citation

  • Jamilah Ahmad & Imran Ali & Georgiana Florentina Grigore & Alin Stancu, 2012. "Studying Consumers’ Ecological Consciousness – A Comparative Analysis of Romania, Malaysia and Pakistan," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 84-98, February.
    • Handle: RePEc:aes:amfeco:v:14:y:2012:i:31:p:84-98
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1102.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Laurentiu Dan Anghel & Georgiana Florentina Grigore & Mihai Roşca, 2011. "Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers’ Attitude," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 72-85, February.
    2. P.-L. Dubois & A. Jolibert, 2005. "Le marketing," Post-Print halshs-00095259, HAL.
    3. Tamara Eugenia Baleanu & Liviu Chelcea & Alin Stancu, 2011. "The Social Responsibility of the Top 100 Romanian Companies. An Analysis of Corporate Websites," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 235-248, February.
    4. Matthew Kotchen & Michael Moore, 2008. "Conservation: From Voluntary Restraint to a Voluntary Price Premium," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 40(2), pages 195-215, June.
    5. Corina Şerban, 2011. "Partnership in Social Marketing Programs. Socially Responsible Companies and Non-Profit Organizations’ Engagement in Solving Society’s Problems," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 104-116, February.
    6. Park, C Whan & Mothersbaugh, David L & Feick, Lawrence, 1994. "Consumer Knowledge Assessment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 71-82, June.
    7. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
    8. Bogdan Gabriel Nistoreanu & Remus Ion Hornoiu & Puiu Nistoreanu, 2010. "The Adjustment of Perspective Among Students Regarding Protection of Educational Services’ Consumer," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 348-359, June.
    9. Cecilia Irina Răbonţu & Amalia Venera Todoruţ, 2010. "Study On Organic Food Products In Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(3), pages 265-272.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Georgiana Grigore & Mike Molesworth & Andreea Vontea & Abdullah Hasan Basnawi & Ogeday Celep & Sylvian Patrick Jesudoss, 2021. "Corporate Social Responsibility in Liquid Times: The Case of Romania," Journal of Business Ethics, Springer, vol. 174(4), pages 763-782, December.
    2. Mario Pagliacci & Adriana Manolica & Teodora Roman & Gabriela Boldureanu, 2019. "The Consumers of Green Products. The Case of Romanian Moldavia Counties," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(S13), pages 830-830, November.
    3. Mira Rakic & Beba Rakic, 2015. "Sustainable Lifestyle Marketing of Individuals: the Base of Sustainability," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 891-891, August.
    4. Irina-Eugenia Iamandi, 2012. "Empirical Analysis on CSR Communication in Romania: Transparency and Participation," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(45), pages 25-50, December.
    5. Dacinia Crina Petrescu & Florina Bran & Carmen Valentina Radulescu & Ruxandra Malina Petrescu-Mag, 2020. "Green Procurement through Forest Stewardship Council (FSC) Certification in the Private Sector. Perceptions and Willingness to Buy of Private Companies from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-42, February.
    6. Alexandru Jurconi & Ioana Maria Popescu (Iacobescu) & Daniela-Ioana Manea & Mihaela Mihai & Rodica Pamfilie, 2022. "The Impact of the “Green Transition” in the Field of Food Packaging on the Behavior of Romanian Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 395-395, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gleim, Mark R. & Smith, Jeffery S. & Andrews, Demetra & Cronin, J. Joseph, 2013. "Against the Green: A Multi-method Examination of the Barriers to Green Consumption," Journal of Retailing, Elsevier, vol. 89(1), pages 44-61.
    2. van Rijnsoever, Frank J. & Farla, Jacco C.M., 2014. "Identifying and explaining public preferences for the attributes of energy technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 31(C), pages 71-82.
    3. Karine Constant & Marion Davin, 2014. "Environmental Policy and Growth in a Model with Endogenous Environmental Awareness," AMSE Working Papers 1405, Aix-Marseille School of Economics, France, revised Mar 2014.
    4. Ryu, Gangseog & Kim, Boha & Park, Kikyoung, 2023. "Anti-counterfeiting advertisements for luxury brands in the post pandemic era: Roles of message type, visual presentation mode, and self-construal," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    5. Matsiori, Steriani K., 2020. "Application of the New Environmental Paradigm to Greece: A critical case study," Economic Analysis and Policy, Elsevier, vol. 66(C), pages 335-344.
    6. Bogdan Wierzbiński & Tomasz Surmacz & Wiesława Kuźniar & Lucyna Witek, 2021. "The Role of the Ecological Awareness and the Influence on Food Preferences in Shaping Pro-Ecological Behavior of Young Consumers," Agriculture, MDPI, vol. 11(4), pages 1-14, April.
    7. Malin Jonell & Beatrice Crona & Kelsey Brown & Patrik Rönnbäck & Max Troell, 2016. "Eco-Labeled Seafood: Determinants for (Blue) Green Consumption," Sustainability, MDPI, vol. 8(9), pages 1-19, September.
    8. Jose Esteves & Daniel Alonso-Martínez & Guillermo de Haro, 2021. "Profiling Spanish Prospective Buyers of Electric Vehicles Based on Demographics," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
    9. Guomin Li & Wei Li & Zihan Jin & Zhihao Wang, 2019. "Influence of Environmental Concern and Knowledge on Households’ Willingness to Purchase Energy-Efficient Appliances: A Case Study in Shanxi, China," Sustainability, MDPI, vol. 11(4), pages 1-18, February.
    10. Muhammad Rizwan & Mahmood ul Hassan & Nabila jamil & Rida zahra & Rawal rasheed & Raheeel nawaz, 2013. "The Adoption of Mobile Advertisement a Study from Pakistan," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(2), pages 101-113, February.
    11. Matteo Migheli, 2021. "Green purchasing: the effect of parenthood and gender," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10576-10600, July.
    12. Steiner, B.E. & Peschel, A.O. & Grebitus, C., 2017. "Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes," Ecological Economics, Elsevier, vol. 140(C), pages 251-264.
    13. Matthew J. Holian & Matthew E. Kahn, 2014. "Household Demand for Low Carbon Public Policies: Evidence from California," NBER Working Papers 19965, National Bureau of Economic Research, Inc.
    14. Younghan Jung & Kayoung Park & Junyong Ahn, 2019. "Sustainability in Higher Education: Perceptions of Social Responsibility among University Students," Social Sciences, MDPI, vol. 8(3), pages 1-14, March.
    15. Alexandra VINEREAN, 2013. "The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 28-37.
    16. Jin, Hyun Joung & Han, Dae Hee, 2014. "Interaction between message framing and consumers’ prior subjective knowledge regarding food safety issues," Food Policy, Elsevier, vol. 44(C), pages 95-102.
    17. Gaëlle BALINEAU, 2017. "Fair Trade? Yes, but not at Christmas! Evidence from scanner data on real French Fairtrade purchases," Working Paper ab9a0fd1-6ad5-441b-879b-3, Agence française de développement.
    18. Bach Q. Ho, 2024. "Customers’ Prior Knowledge in the Servitization of Traditional Handicrafts," Businesses, MDPI, vol. 4(1), pages 1-11, February.
    19. Maria LOGHIN & Răzvan Cătălin DOBREA & Octavian Mihai PERPELEA, 2022. "SWOT Analysis and Key Actors in the Field of CSR," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 246-257, June.
    20. Meerza, Syed Imran Ali & Brooks, Kathleen R. & Gustafson, Christopher R. & Yiannaka, Amalia, 2021. "Information avoidance behavior: Does ignorance keep us uninformed about antimicrobial resistance?," Food Policy, Elsevier, vol. 102(C).

    More about this item

    Keywords

    ecology; ecological consciousness; consumers; consumer behavior;
    All these keywords.

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:14:y:2012:i:31:p:84-98. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.