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The Relationship Communication Structure - Uncertainty Avoidance Reflected in Romanian Websites Design

Author

Listed:
  • Doru Plesea

    (Academy of Economic Studies, Bucharest, Romania)

  • Rodica Pamfilie

    (Academy of Economic Studies, Bucharest, Romania)

  • Irina Maiorescu

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

As today’s society heads towards digitalization, the virtual environment gains a growing importance. Shaping the e-environment in accordance to the real environment in order to favour the activities and processes going to take place there requires a thorough design. However, cultural attributes of reflected inherently by design play a core part in how the information displayed on websites is perceived. The present paper aims to bring a perspective about transposing the proper communication structure into the website design, from the cultural point of view and from genders point of view, as it resulted from a research of Romanian students from Bucharest Academy of Economic Studies.

Suggested Citation

  • Doru Plesea & Rodica Pamfilie & Irina Maiorescu, 2011. "The Relationship Communication Structure - Uncertainty Avoidance Reflected in Romanian Websites Design," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 746-753, November.
  • Handle: RePEc:aes:amfeco:v:13:y:2011:i:specialno5:p:746-753
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    References listed on IDEAS

    as
    1. Bogdan Onete & Mihaela Constantinescu & Alina Filip, 2007. "Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 115-120, June.
    2. Bogdan Onete, 2008. "Ethical Practices In Commercial Website Design," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 46-49, February.
    3. Alina Filip & Laurentiu-Dan Anghel, 2009. "Customer Loyalty and its Determinants in a Banking Services Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 288-297, June.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Matevž Rasković & Barbara Mörec, 2012. "Organizational Change and Corporate Sustainability in an Economic Crisis: Evidence from Slovenia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 522-536, June.
    2. Razvan DINA, 2015. "How influence the MOOCs platforms the quality of knowledge," Oeconomics of Knowledge, Saphira Publishing House, vol. 7(2), pages 2-13, April.
    3. Tran, Chi Phuong & Pernia, Ronald A. & Nguyen-Thanh, Nhan, 2023. "Mess or match? How do academic perspectives meet the practitioner perspectives in terms of digital transformation?," Technological Forecasting and Social Change, Elsevier, vol. 191(C).

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    More about this item

    Keywords

    cultural differences; website design; communication structure; gender cognitive differences; consumer;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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