IDEAS home Printed from https://ideas.repec.org/a/acg/comfin/v11y2023i3p11-13.html
   My bibliography  Save this article

Validity Matters in the Customer Satisfaction towards Online Purchase

Author

Listed:
  • M Ramalakshmi

    (Rani Anna Government College for Women)

  • V Darling Selvi

    (Rani Anna Government College for Women)

Abstract

The primary goal of a business is to offer product and services that best serve their consumer needs. A business which fulfills the customer needs with satisfaction very well is more successful than its competitors as satisfied buyers tend to make a repetitive purchase. In this study the researcher used factor analysis tool with the help of SPSS-20 software. The data has been collected from both primary as well as secondary sources. For the purpose of collecting primary data, a detailed questionnaire was framed. Journals, books, magazines, newspapers and relevant websites constitute the secondary sources of data collection. The researcher has taken 124 members as sample who are purchasing through online in Tirunelveli city. The findings of the study is that more over the consumers satisfied with online shopping compared to offline shopping. But facing some difficulties.

Suggested Citation

  • M Ramalakshmi & V Darling Selvi, 2023. "Validity Matters in the Customer Satisfaction towards Online Purchase," ComFin Research, Shanlax Journals, vol. 11(3), pages 11-13, July.
    • Handle: RePEc:acg:comfin:v:11:y:2023:i:3:p:11-13
    DOI: 10.34293/commerce.v11i3.6379
    as

    Download full text from publisher

    File URL: http://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6379
    Download Restriction: no
    File URL: https://www.shanlaxjournals.in/journals/index.php/commerce/article/view/6379/5891
    Download Restriction: no
    File URL: https://libkey.io/10.34293/commerce.v11i3.6379?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:acg:comfin:v:11:y:2023:i:3:p:11-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: S.Lakshmanan (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.