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The Plain Truth about Plain Packaging: An Econometric Analysis of the Australian 2011 Tobacco Plain Packaging Act

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  • Sinclair Davidson
  • Ashton de Silva

Abstract

From December 2012 standardised packaging for tobacco products - known as 'plain packaging' - has been mandatory in Australia. This paper evaluates the preliminary evidence - in the form of ABS household expenditure on tobacco data - to establish whether the policy has been successful. Despite our econometric efforts, the data refused to yield any indication this policy has been successful; there is no empirical evidence to support the notion that the plain packaging policy has resulted in lower household expenditure on tobacco than there otherwise would have been. There is some faint evidence to suggest, ceteris paribus, household expenditure on tobacco increased.

Suggested Citation

  • Sinclair Davidson & Ashton de Silva, 2014. "The Plain Truth about Plain Packaging: An Econometric Analysis of the Australian 2011 Tobacco Plain Packaging Act," Agenda - A Journal of Policy Analysis and Reform, Australian National University, College of Business and Economics, School of Economics, vol. 21(1), pages 27-44.
    • Handle: RePEc:acb:agenda:v:21:y:2014:i:1:p:27-44
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    File URL: http://press-files.anu.edu.au/downloads/press/p302941/pdf/The-Plain-Truth-about-Plain-Packaging-An-Econometric-Analysis-of-the-Australian-2011-Tobacco-Plain-Packaging-Act.pdf
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    References listed on IDEAS

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    Cited by:

    1. Sinclair Davidson & Ashton de Silva, 2018. "Did Recent Tobacco Reforms Change the Cigarette Market?," Economic Papers, The Economic Society of Australia, vol. 37(1), pages 55-74, March.

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