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Cuando una ´long tail´ no es suficiente

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Author Info
GUILLERMO DE HARO (Instituto de Empresa)

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Abstract

Literature on the Long Tail has focus on the effects of the behavior of their clients and the effect on the company results. One of the main problems on the analysis of the effect is the scarcity of quality data. Most of the analysis has several shortcomings as they only reflect indirect data or they exclusively related to book and the US market. As far as existing literature, it could be an exclusive feature of Amazon. Our analysis widens the scope of the long tail by using comprehensive data by from a unique dataset on the leader of the Spanish DVD online market.

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File URL: http://latienda.ie.edu/working_papers_economia/WPE08-16.pdf
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Paper provided by Instituto de Empresa, Area of Economic Environment in its series Working Papers Economia with number wpe08-16.

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Length: 16 pages
Date of creation: Mar 2008
Date of revision:
Handle: RePEc:emp:wpaper:wpe08-16

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  1. Michael R. Baye & John Morgan & Patrick Scholten, 2004. "Price Dispersion In The Small And In The Large: Evidence From An Internet Price Comparison Site," Journal of Industrial Economics, Blackwell Publishing, vol. 52(4), pages 463-496, December. [Downloadable!] (restricted)
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  2. Anindya Ghose & Bin Gu, 2006. "Search Costs, Demand Structure and Long Tail in Electronic Markets: Theory and Evidence," Working Papers 06-19, NET Institute, revised Oct 2006. [Downloadable!]
  3. Brynjolfsson, Erik & Smith, Michael D. & Yu, (Jeffrey) Hu, 2003. "Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers," Working papers 4305-03, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  4. Austan Goolsbee & Judith Chevalier, 2002. "Measuring Prices and Price Competition Online: Amazon and Barnes and Noble," NBER Working Papers 9085, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  5. Tucker, Catherine & Zhang, Juanjuan, 2007. "Long Tail or Steep Tail? A Field Investigation into How Online Popularity Information Affects the Distribution of Customer Choices," Working papers 39811, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  6. Michael Smith & Erik Brynjolfsson, 1999. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Computing in Economics and Finance 1999 1022, Society for Computational Economics.
  7. Jeffrey R. Brown & Austan Goolsbee, 2002. "Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry," Journal of Political Economy, University of Chicago Press, vol. 110(3), pages 481-507, June. [Downloadable!] (restricted)
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  8. Austan Goolsbee, 1999. "Evidence on the High-Income Laffer Curve from Six Decades of Tax Reform," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 30(1999-2), pages 1-64. [Downloadable!]
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