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The Role of Tying Contracts for the Optimal Marketing of Durable Products

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Author Info
Ulrich Kamecke
Abstract

Tying contracts are well-known for their anti-competitive potential. This paper questions their negative image by showing that tying contracts can be necessary to implement price signals which overcome problems of asymmetric information in the introductory phase of a new durable product. The argument is applied to two antitrust cases against tying arrangements, the German Meto case and the US American SCM case.

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Publisher Info
Paper provided by University of Bonn, Germany in its series Discussion Paper Serie A with number 488.

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Length: 17 pages
Date of creation: Aug 1995
Date of revision:
Handle: RePEc:bon:bonsfa:488

Contact details of provider:
Postal: Bonn Graduate School of Economics, University of Bonn, Adenauerallee 24 - 26, 53113 Bonn, Germany
Fax: +49 228 73 9221
Web page: http://www.bgse.uni-bonn.de/index.php?id=517

For technical questions regarding this item, or to correct its listing, contact: (Daniel Park).

Related research
Keywords: Tying contracts; price signals; antitrust policy;

Find related papers by JEL classification:
L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts

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This page was last updated on 2009-10-18.


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