The tourism industry plays a more and more important role in the world economy, and is generally acknowledged to represent a significant source of economic growth for the European Union (EU), as well as for our country. In order to highlight the Romanian tourism potential and the necessity to turn this potential into actual sources of income for the national economy this paper presents a few aspects of the evolution’s tourism in Europe and Romania, also some particularities of the main Romanian tourist destinations. The paper aims to reveal those “natural strengths” that provide the basis for both diversification and differentiation the Romanian tourism offer so as to satisfy the various requirements of the tourists and to compete successfully in the different segments of the international tourism market.
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