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La Evaluación De La Calidad De Los Servicios A Partir De La Satisfacción De Los Clientes: Una Mirada Desde El Entorno Empresarial Cubano

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Author Info
Saadia Reyes Benítez
Juan Carlos Mayo Alegre
Néstor Alberto Loredo Carballo
Abstract

Existen diversas metodologías para la evaluación de la calidad del servicio, sin embargo, la mayoría de los autores coinciden en que ello depende principalmente del criterio y la satisfacción o insatisfacción de las expectativas que un cliente obtenga durante el mismo. Así, constituye un problema la no existencia de un documento que muestre la dependencia de estos términos a partir de un análisis histórico de ambos hasta la actualidad.

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File URL: http://www.eumed.net/cursecon/ecolat/cu/2009/bac.htm
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Publisher Info
Article provided by Grupo Eumed.net (Universidad de Málaga) in its journal Observatorio de la Economía Latinoamericana.

Volume (Year): (2009)
Issue (Month): 113 (april)
Pages:
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:erv:observ:y:2009:i:113:7

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Web page: http://www.eumed.net/cursecon/ecolat/

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Related research
Keywords: calidad del servicio; satisfacción del cliente; servicio; Cuba;

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This page was last updated on 2009-11-11.


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