Morton, Fiona Scott Zettelmeyer, Florian Silva-Risso, Jorge
Abstract
We investigate the effect of Internet car referral services on dealer pricing of automobiles in California. Customers of an online service pay on average 2% less for their car ($450 for the average car). 25% of the savings come from purchasing at low-price dealerships affiliated with the online service. The remaining 75% stem from information provision by the online service, bargaining by the service on behalf of consumers, and cost efficiencies. A consumer receiving the mean online price does better than 65% of offline consumers, conditional on the car being purchased. Copyright 2001 by Blackwell Publishing Ltd
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Volume (Year): 49 (2001) Issue (Month): 4 (December) Pages: 501-19 Download reference. The following formats are available: HTML
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Michael R. Baye & John Morgan, 2005.
"Brand and Price Advertising in Online Markets,"
Working Papers
2005-08, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
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